Traffic Sources

ENDPOINTS

GET/domains/traffic-sources

Where visitors come from (direct, Google, referrers) and where they go next, with visits.

QUERY PARAMS

domain *

Root domain, any link to the site, or a semrush.com/website link. Subdomains and low-traffic sites have no data.

Examples:

Domain: openai.com
Site link: https://www.openai.com/research
Semrush link: https://www.semrush.com/website/openai.com/overview/

{
  "domain": "openai.com",
  "brand_name": null,
  "link": "https://www.semrush.com/website/openai.com/overview/",
  "favicon": null,
  "description": null,
  "country": "US",
  "categories": [
    {
      "slug": "ai",
      "name": "AI"
    },
    {
      "slug": "computer-software-and-development",
      "name": "Computer Software and Development"
    },
    {
      "slug": "wellness",
      "name": "Wellness"
    }
  ],
  "rank": {
    "global": {
      "value": 57,
      "change": 1
    },
    "country": {
      "value": 114,
      "change": -1,
      "country": "US",
      "name": "United States"
    },
    "category": {
      "value": 1,
      "change": 0,
      "category": {
        "slug": "wellness",
        "name": "Wellness"
      }
    }
  },
  "authority_score": 96,
  "visits": 565585964,
  "site_health": null,
  "data_date": "2026-08-15",
  "updated_at": "2026-09-17",
  "date": "2026-08-15",
  "incoming": [
    {
      "source": null,
      "channel": "direct",
      "link": null,
      "share_percent": 57.23,
      "visits": 186058668,
      "previous_visits": 184767466
    },
    {
      "source": "chatgpt.com",
      "channel": "referral",
      "link": "https://www.semrush.com/website/chatgpt.com/overview/",
      "share_percent": 29.1,
      "visits": 94599695,
      "previous_visits": 79705369
    },
    {
      "source": "google.com",
      "channel": "google organic",
      "link": null,
      "share_percent": 8.15,
      "visits": 26483463,
      "previous_visits": 23071049
    },
    {
      "source": "accounts.google.com",
      "channel": "referral",
      "link": null,
      "share_percent": 1.72,
      "visits": 5600164,
      "previous_visits": 4838183
    },
    {
      "source": "bing.com",
      "channel": "referral",
      "link": "https://www.semrush.com/website/bing.com/overview/",
      "share_percent": 0.27,
      "visits": 864020,
      "previous_visits": 1008815
    }
  ],
  "outgoing": [
    {
      "domain": "chatgpt.com",
      "link": "https://www.semrush.com/website/chatgpt.com/overview/",
      "share_percent": 78.71,
      "visits": 41098944,
      "previous_visits": 38695405
    },
    {
      "domain": "google.com",
      "link": "https://www.semrush.com/website/google.com/overview/",
      "share_percent": 9.36,
      "visits": 4887577,
      "previous_visits": 5772943
    },
    {
      "domain": "chatgpt.site",
      "link": null,
      "share_percent": 1.57,
      "visits": 817508,
      "previous_visits": 331920
    },
    {
      "domain": "apple.com",
      "link": "https://www.semrush.com/website/apple.com/overview/",
      "share_percent": 1.47,
      "visits": 770039,
      "previous_visits": 821776
    },
    {
      "domain": "microsoftonline.com",
      "link": "https://www.semrush.com/website/microsoftonline.com/overview/",
      "share_percent": 0.91,
      "visits": 475224,
      "previous_visits": 357586
    }
  ]
}