Traffic Sources

ENDPOINTS

GET/domains/traffic-sources

Where visitors come from (direct, Google, referrers) and where they go next, with visits.

QUERY PARAMS

domain *

Root domain, any link to the site, or a semrush.com/website link. Subdomains and low-traffic sites have no data.

Examples:

Domain: openai.com
Site link: https://www.openai.com/research
Semrush link: https://www.semrush.com/website/openai.com/overview/

{
  "domain": "openai.com",
  "brand_name": null,
  "link": "https://www.semrush.com/website/openai.com/overview/",
  "favicon": null,
  "description": null,
  "country": "BD",
  "categories": [
    {
      "slug": "ai",
      "name": "AI"
    },
    {
      "slug": "computer-software-and-development",
      "name": "Computer Software and Development"
    },
    {
      "slug": "wellness",
      "name": "Wellness"
    }
  ],
  "rank": {
    "global": {
      "value": 51,
      "change": 1
    },
    "country": {
      "value": 22,
      "change": 1,
      "country": "BD",
      "name": "Bangladesh"
    },
    "category": {
      "value": 1,
      "change": 0,
      "category": {
        "slug": "wellness",
        "name": "Wellness"
      }
    }
  },
  "authority_score": 96,
  "visits": 713637978,
  "site_health": null,
  "data_date": "2026-09-15",
  "updated_at": "2026-10-11",
  "date": "2026-09-15",
  "incoming": [
    {
      "source": null,
      "channel": "direct",
      "link": null,
      "share_percent": 54.75,
      "visits": 250598083,
      "previous_visits": 186058668
    },
    {
      "source": "chatgpt.com",
      "channel": "referral",
      "link": "https://www.semrush.com/website/chatgpt.com/overview/",
      "share_percent": 28.74,
      "visits": 131523920,
      "previous_visits": 94599695
    },
    {
      "source": "google.com",
      "channel": "google organic",
      "link": null,
      "share_percent": 10.36,
      "visits": 47436473,
      "previous_visits": 26483463
    },
    {
      "source": "accounts.google.com",
      "channel": "referral",
      "link": null,
      "share_percent": 1.66,
      "visits": 7607990,
      "previous_visits": 5600164
    },
    {
      "source": "bing.com",
      "channel": "referral",
      "link": "https://www.semrush.com/website/bing.com/overview/",
      "share_percent": 0.69,
      "visits": 3150106,
      "previous_visits": 864020
    }
  ],
  "outgoing": [
    {
      "domain": "chatgpt.com",
      "link": "https://www.semrush.com/website/chatgpt.com/overview/",
      "share_percent": 77.55,
      "visits": 57224729,
      "previous_visits": 41098944
    },
    {
      "domain": "google.com",
      "link": "https://www.semrush.com/website/google.com/overview/",
      "share_percent": 10.54,
      "visits": 7777818,
      "previous_visits": 4887577
    },
    {
      "domain": "chatgpt.site",
      "link": null,
      "share_percent": 2.21,
      "visits": 1630696,
      "previous_visits": 817508
    },
    {
      "domain": "apple.com",
      "link": "https://www.semrush.com/website/apple.com/overview/",
      "share_percent": 1.44,
      "visits": 1060555,
      "previous_visits": 770039
    },
    {
      "domain": "supabase.com",
      "link": null,
      "share_percent": 0.93,
      "visits": 684358,
      "previous_visits": 328841
    }
  ]
}