Semrush Scraper

ENDPOINTS
GET/pages/seo-audit

SEO Audit

Full SEO audit of a page: scores, issues, on-page, technical, off-page and social checks, top keywords.

QUERY PARAMS

Full http(s) link of the page to audit.

Example: https://mailchimp.com/

{
  "link": "https://mailchimp.com/",
  "domain": "mailchimp.com",
  "status": "partial",
  "scores": {
    "total": 77,
    "on_page_seo": 55,
    "off_page_seo": 75,
    "technical_seo": 80,
    "social_media": 100
  },
  "issues": [
    {
      "category": "on_page_seo",
      "status": "fail",
      "element": "h1",
      "message": "Your page has multiple H1 headings! You should use exactly one H1 on the page."
    },
    {
      "category": "on_page_seo",
      "status": "fail",
      "element": "images",
      "message": "Some of your images are missing alt text. Add descriptive alt text to your images."
    },
    {
      "category": "technical_seo",
      "status": "fail",
      "element": "robots_txt",
      "message": "Your robots.txt file contains invalid syntax. Fix and validate your robots.txt file to ensure search engines can properly crawl your website."
    },
    {
      "category": "off_page_seo",
      "status": "fail",
      "element": "follow_nofollow_ratio",
      "message": "Your backlink profile contains too many dofollow links. Google may consider this a paid or manipulative pattern. Audit your link-building tactics and diversify sources."
    },
    {
      "category": "on_page_seo",
      "status": "warning",
      "element": "title",
      "message": "Your title is a bit short (42 characters). Aim for 50-60 characters."
    }
  ],
  "on_page_seo": {
    "title": {
      "status": "warning",
      "value": "Email & SMS Marketing Platform | Mailchimp",
      "messages": [
        {
          "status": "warning",
          "text": "Your title is a bit short (42 characters). Aim for 50-60 characters."
        }
      ],
      "length": 42
    },
    "meta_description": {
      "status": "pass",
      "value": "Utilize real-time user behavior data and artificial intelligence to convert more customers. Easy to use, get started for free!",
      "messages": [
        {
          "status": "pass",
          "text": "Your meta description is a good length (126 characters)."
        }
      ],
      "length": 126
    },
    "h1": {
      "status": "fail",
      "value": "Turn ideas into emails  that connect\nEffortless growth powered by your data\nAI-powered marketing that brings your customers to you\nAn easier way to keep your community engaged\nConnect with clients and grow your business faster\nGet to know your audience and drive more ROI",
      "messages": [
        {
          "status": "fail",
          "text": "Your page has multiple H1 headings! You should use exactly one H1 on the page."
        }
      ],
      "length": 6
    },
    "page_link": {
      "status": "pass",
      "value": "mailchimp.com",
      "messages": [
        {
          "status": "pass",
          "text": "The length of your URL is good (13 characters)."
        }
      ],
      "length": 13
    },
    "images": {
      "status": "fail",
      "value": null,
      "messages": [
        {
          "status": "fail",
          "text": "Some of your images are missing alt text. Add descriptive alt text to your images."
        }
      ],
      "images_count": 7,
      "missing_alt": [
        "https://mailchimp.com/ctf/images/yzco4xsimv0y/7btBXTuNuTZimn9VlK1uSV/b71773943b16ea698385c728bb2bf943/hero_standard_390x844_temp_solution_1x.webp?w=320&q=70",
        "https://mailchimp.com/ctf/images/yzco4xsimv0y/7btBXTuNuTZimn9VlK1uSV/b71773943b16ea698385c728bb2bf943/hero_standard_390x844_temp_solution_1x.webp?w=320&q=70",
        "https://mailchimp.com/ctf/images/yzco4xsimv0y/7btBXTuNuTZimn9VlK1uSV/b71773943b16ea698385c728bb2bf943/hero_standard_390x844_temp_solution_1x.webp?w=320&q=70",
        "https://mailchimp.com/ctf/images/yzco4xsimv0y/7btBXTuNuTZimn9VlK1uSV/b71773943b16ea698385c728bb2bf943/hero_standard_390x844_temp_solution_1x.webp?w=320&q=70",
        "https://mailchimp.com/ctf/images/yzco4xsimv0y/7btBXTuNuTZimn9VlK1uSV/b71773943b16ea698385c728bb2bf943/hero_standard_390x844_temp_solution_1x.webp?w=320&q=70",
        "https://mailchimp.com/ctf/images/yzco4xsimv0y/7btBXTuNuTZimn9VlK1uSV/b71773943b16ea698385c728bb2bf943/hero_standard_390x844_temp_solution_1x.webp?w=320&q=70",
        "https://mailchimp.com/ctf/images/yzco4xsimv0y/1ZfkoDvzly4NM4CDJLyJuj/1343fc00b2ec43418c9ea821d8ac7b87/pzn_modal_image_macbook_pro_english_2x.webp?w=1600&q=70"
      ]
    },
    "content": {
      "status": "pass",
      "value": null,
      "messages": [
        {
          "status": "pass",
          "text": "You have a good text-to-code ratio (24.58%)"
        },
        {
          "status": "pass",
          "text": "Your page has an appropriate amount of content (4677 words)."
        }
      ],
      "words_count": 4677,
      "text_to_code_ratio_percent": 24.58
    },
    "heading_structure": {
      "status": "pass",
      "value": null,
      "messages": [
        {
          "status": "pass",
          "text": "You have a good heading structure."
        }
      ],
      "counts": {
        "h2": 12,
        "h3": 15,
        "h4": 28,
        "h5": 0,
        "h6": 0
      },
      "headings": [
        {
          "level": "h2",
          "text": "Most Popular"
        },
        {
          "level": "h2",
          "text": "Main Menu"
        },
        {
          "level": "h2",
          "text": "Recommended for your business"
        },
        {
          "level": "h2",
          "text": "Make Mailchimp work for you"
        },
        {
          "level": "h2",
          "text": "Take an interactive product tour"
        },
        {
          "level": "h2",
          "text": "Businesses like yours are thriving with Mailchimp"
        },
        {
          "level": "h2",
          "text": "Try our Standard plan for free!"
        },
        {
          "level": "h2",
          "text": "Standard"
        },
        {
          "level": "h2",
          "text": "Premium"
        },
        {
          "level": "h2",
          "text": "Mailchimp is GDPR-compliant"
        },
        {
          "level": "h2",
          "text": "One marketing platform to unite 300+ apps"
        },
        {
          "level": "h2",
          "text": "Millions of users trust us with their email marketing. You can too."
        },
        {
          "level": "h3",
          "text": "Industries and Solutions"
        },
        {
          "level": "h3",
          "text": "Integrations"
        },
        {
          "level": "h3",
          "text": "Most Popular"
        },
        {
          "level": "h3",
          "text": "Resources"
        },
        {
          "level": "h3",
          "text": "Account"
        },
        {
          "level": "h3",
          "text": "Industries and Solutions"
        },
        {
          "level": "h3",
          "text": "Integrations"
        },
        {
          "level": "h3",
          "text": "Most Popular"
        },
        {
          "level": "h3",
          "text": "Resources"
        },
        {
          "level": "h3",
          "text": "Account"
        },
        {
          "level": "h3",
          "text": "Products"
        },
        {
          "level": "h3",
          "text": "Resources"
        },
        {
          "level": "h3",
          "text": "Community"
        },
        {
          "level": "h3",
          "text": "Company"
        },
        {
          "level": "h3",
          "text": "Help"
        },
        {
          "level": "h4",
          "text": "Industry"
        },
        {
          "level": "h4",
          "text": "Solutions"
        },
        {
          "level": "h4",
          "text": "Professional Services"
        },
        {
          "level": "h4",
          "text": "Shopify"
        },
        {
          "level": "h4",
          "text": "WooCommerce"
        },
        {
          "level": "h4",
          "text": "Canva"
        },
        {
          "level": "h4",
          "text": "Zapier"
        },
        {
          "level": "h4",
          "text": "Square"
        },
        {
          "level": "h4",
          "text": "Wix"
        },
        {
          "level": "h4",
          "text": "Squarespace"
        },
        {
          "level": "h4",
          "text": "Stripe"
        },
        {
          "level": "h4",
          "text": "Salesforce"
        },
        {
          "level": "h4",
          "text": "LinkedIn"
        },
        {
          "level": "h4",
          "text": "Wordpress"
        },
        {
          "level": "h4",
          "text": "Facebook"
        },
        {
          "level": "h4",
          "text": "Your Tech Stack"
        },
        {
          "level": "h4",
          "text": "For Developers"
        },
        {
          "level": "h4",
          "text": "Learn with Mailchimp"
        },
        {
          "level": "h4",
          "text": "For Developers"
        },
        {
          "level": "h4",
          "text": "Professional Services"
        },
        {
          "level": "h4",
          "text": "Industry"
        },
        {
          "level": "h4",
          "text": "Solutions"
        },
        {
          "level": "h4",
          "text": "Professional Services"
        },
        {
          "level": "h4",
          "text": "Your Tech Stack"
        },
        {
          "level": "h4",
          "text": "For Developers"
        },
        {
          "level": "h4",
          "text": "Learn with Mailchimp"
        },
        {
          "level": "h4",
          "text": "For Developers"
        },
        {
          "level": "h4",
          "text": "Professional Services"
        }
      ]
    },
    "keyword_density": {
      "status": "pass",
      "value": null,
      "messages": [
        {
          "status": "pass",
          "text": "Analyze the keyword density report to ensure the highest density words and phrases are keywords you want to rank for."
        }
      ],
      "groups": [
        {
          "phrase_length": "1 word",
          "phrases": [
            {
              "phrase": "free",
              "count": 43,
              "density_percent": 1.88,
              "prominence_percent": 43.61
            },
            {
              "phrase": "mailchimp",
              "count": 42,
              "density_percent": 1.84,
              "prominence_percent": 57.58
            },
            {
              "phrase": "trial",
              "count": 30,
              "density_percent": 1.31,
              "prominence_percent": 38.89
            },
            {
              "phrase": "marketing",
              "count": 28,
              "density_percent": 1.23,
              "prominence_percent": 37.4
            },
            {
              "phrase": "plan",
              "count": 24,
              "density_percent": 1.05,
              "prominence_percent": 33.48
            },
            {
              "phrase": "email",
              "count": 20,
              "density_percent": 0.88,
              "prominence_percent": 63.98
            },
            {
              "phrase": "data",
              "count": 17,
              "density_percent": 0.74,
              "prominence_percent": 48.09
            },
            {
              "phrase": "contacts",
              "count": 15,
              "density_percent": 0.66,
              "prominence_percent": 55.26
            },
            {
              "phrase": "plans",
              "count": 14,
              "density_percent": 0.61,
              "prominence_percent": 46.15
            },
            {
              "phrase": "start",
              "count": 14,
              "density_percent": 0.61,
              "prominence_percent": 67.45
            },
            {
              "phrase": "save",
              "count": 12,
              "density_percent": 0.53,
              "prominence_percent": 68.56
            },
            {
              "phrase": "terms",
              "count": 12,
              "density_percent": 0.53,
              "prominence_percent": 24.73
            },
            {
              "phrase": "time",
              "count": 12,
              "density_percent": 0.53,
              "prominence_percent": 52.08
            },
            {
              "phrase": "based",
              "count": 11,
              "density_percent": 0.48,
              "prominence_percent": 67.38
            },
            {
              "phrase": "connect",
              "count": 11,
              "density_percent": 0.48,
              "prominence_percent": 50.12
            },
            {
              "phrase": "customer",
              "count": 11,
              "density_percent": 0.48,
              "prominence_percent": 32.07
            },
            {
              "phrase": "customers",
              "count": 11,
              "density_percent": 0.48,
              "prominence_percent": 66.94
            },
            {
              "phrase": "offer",
              "count": 10,
              "density_percent": 0.44,
              "prominence_percent": 19.64
            },
            {
              "phrase": "sms",
              "count": 10,
              "density_percent": 0.44,
              "prominence_percent": 69.12
            },
            {
              "phrase": "standard",
              "count": 10,
              "density_percent": 0.44,
              "prominence_percent": 48.45
            },
            {
              "phrase": "annual",
              "count": 8,
              "density_percent": 0.35,
              "prominence_percent": 18.4
            },
            {
              "phrase": "change",
              "count": 8,
              "density_percent": 0.35,
              "prominence_percent": 22.61
            },
            {
              "phrase": "contact",
              "count": 8,
              "density_percent": 0.35,
              "prominence_percent": 51.13
            },
            {
              "phrase": "emails",
              "count": 8,
              "density_percent": 0.35,
              "prominence_percent": 60.26
            },
            {
              "phrase": "essentials",
              "count": 8,
              "density_percent": 0.35,
              "prominence_percent": 42.24
            },
            {
              "phrase": "features",
              "count": 8,
              "density_percent": 0.35,
              "prominence_percent": 35.5
            },
            {
              "phrase": "paid",
              "count": 8,
              "density_percent": 0.35,
              "prominence_percent": 12.99
            },
            {
              "phrase": "reviews",
              "count": 8,
              "density_percent": 0.35,
              "prominence_percent": 80.9
            },
            {
              "phrase": "apply",
              "count": 7,
              "density_percent": 0.31,
              "prominence_percent": 33.04
            },
            {
              "phrase": "demo",
              "count": 7,
              "density_percent": 0.31,
              "prominence_percent": 71.8
            },
            {
              "phrase": "limited",
              "count": 7,
              "density_percent": 0.31,
              "prominence_percent": 14.19
            },
            {
              "phrase": "monthly",
              "count": 7,
              "density_percent": 0.31,
              "prominence_percent": 13.75
            },
            {
              "phrase": "pricing",
              "count": 7,
              "density_percent": 0.31,
              "prominence_percent": 42.24
            },
            {
              "phrase": "businesses",
              "count": 6,
              "density_percent": 0.26,
              "prominence_percent": 77.55
            },
            {
              "phrase": "cancel",
              "count": 6,
              "density_percent": 0.26,
              "prominence_percent": 48.91
            },
            {
              "phrase": "custom",
              "count": 6,
              "density_percent": 0.26,
              "prominence_percent": 48.26
            },
            {
              "phrase": "days",
              "count": 6,
              "density_percent": 0.26,
              "prominence_percent": 30.58
            },
            {
              "phrase": "functionality",
              "count": 6,
              "density_percent": 0.26,
              "prominence_percent": 59.5
            },
            {
              "phrase": "learn",
              "count": 6,
              "density_percent": 0.26,
              "prominence_percent": 52.36
            },
            {
              "phrase": "months",
              "count": 6,
              "density_percent": 0.26,
              "prominence_percent": 57.64
            },
            {
              "phrase": "month†",
              "count": 6,
              "density_percent": 0.26,
              "prominence_percent": 54.63
            },
            {
              "phrase": "rating",
              "count": 6,
              "density_percent": 0.26,
              "prominence_percent": 91.4
            },
            {
              "phrase": "select",
              "count": 6,
              "density_percent": 0.26,
              "prominence_percent": 49.77
            },
            {
              "phrase": "send",
              "count": 6,
              "density_percent": 0.26,
              "prominence_percent": 59.15
            },
            {
              "phrase": "star",
              "count": 6,
              "density_percent": 0.26,
              "prominence_percent": 91.44
            },
            {
              "phrase": "sync",
              "count": 6,
              "density_percent": 0.26,
              "prominence_percent": 39.86
            },
            {
              "phrase": "website",
              "count": 6,
              "density_percent": 0.26,
              "prominence_percent": 28.07
            },
            {
              "phrase": "business",
              "count": 5,
              "density_percent": 0.22,
              "prominence_percent": 89.11
            },
            {
              "phrase": "forms",
              "count": 5,
              "density_percent": 0.22,
              "prominence_percent": 39.12
            },
            {
              "phrase": "limit",
              "count": 5,
              "density_percent": 0.22,
              "prominence_percent": 54.71
            },
            {
              "phrase": "logo",
              "count": 5,
              "density_percent": 0.22,
              "prominence_percent": 98.97
            },
            {
              "phrase": "need",
              "count": 5,
              "density_percent": 0.22,
              "prominence_percent": 68.86
            },
            {
              "phrase": "powerful",
              "count": 5,
              "density_percent": 0.22,
              "prominence_percent": 47.79
            },
            {
              "phrase": "purchase",
              "count": 5,
              "density_percent": 0.22,
              "prominence_percent": 11.01
            },
            {
              "phrase": "quickbooks",
              "count": 5,
              "density_percent": 0.22,
              "prominence_percent": 52.21
            },
            {
              "phrase": "roi",
              "count": 5,
              "density_percent": 0.22,
              "prominence_percent": 82.8
            },
            {
              "phrase": "support",
              "count": 5,
              "density_percent": 0.22,
              "prominence_percent": 40.24
            },
            {
              "phrase": "symbol",
              "count": 5,
              "density_percent": 0.22,
              "prominence_percent": 98.92
            },
            {
              "phrase": "14-day",
              "count": 4,
              "density_percent": 0.18,
              "prominence_percent": 66.12
            },
            {
              "phrase": "account",
              "count": 4,
              "density_percent": 0.18,
              "prominence_percent": 13.57
            },
            {
              "phrase": "ads",
              "count": 4,
              "density_percent": 0.18,
              "prominence_percent": 23.26
            },
            {
              "phrase": "applicable",
              "count": 4,
              "density_percent": 0.18,
              "prominence_percent": 13.46
            },
            {
              "phrase": "apps",
              "count": 4,
              "density_percent": 0.18,
              "prominence_percent": 45.94
            },
            {
              "phrase": "audience",
              "count": 4,
              "density_percent": 0.18,
              "prominence_percent": 75.43
            },
            {
              "phrase": "availability",
              "count": 4,
              "density_percent": 0.18,
              "prominence_percent": 39.67
            },
            {
              "phrase": "basic",
              "count": 4,
              "density_percent": 0.18,
              "prominence_percent": 68.79
            },
            {
              "phrase": "buy",
              "count": 4,
              "density_percent": 0.18,
              "prominence_percent": 51.9
            },
            {
              "phrase": "canva",
              "count": 4,
              "density_percent": 0.18,
              "prominence_percent": 40.17
            },
            {
              "phrase": "chf",
              "count": 4,
              "density_percent": 0.18,
              "prominence_percent": 58.27
            },
            {
              "phrase": "content",
              "count": 4,
              "density_percent": 0.18,
              "prominence_percent": 74.27
            },
            {
              "phrase": "create",
              "count": 4,
              "density_percent": 0.18,
              "prominence_percent": 35.72
            },
            {
              "phrase": "date",
              "count": 4,
              "density_percent": 0.18,
              "prominence_percent": 16.22
            },
            {
              "phrase": "design",
              "count": 4,
              "density_percent": 0.18,
              "prominence_percent": 55.49
            },
            {
              "phrase": "downgrade",
              "count": 4,
              "density_percent": 0.18,
              "prominence_percent": 68.97
            },
            {
              "phrase": "eligible",
              "count": 4,
              "density_percent": 0.18,
              "prominence_percent": 13.77
            },
            {
              "phrase": "enrollment",
              "count": 4,
              "density_percent": 0.18,
              "prominence_percent": 16.59
            },
            {
              "phrase": "exceeded",
              "count": 4,
              "density_percent": 0.18,
              "prominence_percent": 53.94
            },
            {
              "phrase": "expiration",
              "count": 4,
              "density_percent": 0.18,
              "prominence_percent": 15.65
            },
            {
              "phrase": "fees",
              "count": 4,
              "density_percent": 0.18,
              "prominence_percent": 11.34
            },
            {
              "phrase": "grow",
              "count": 4,
              "density_percent": 0.18,
              "prominence_percent": 62.92
            },
            {
              "phrase": "info",
              "count": 4,
              "density_percent": 0.18,
              "prominence_percent": 78.32
            },
            {
              "phrase": "intuit",
              "count": 4,
              "density_percent": 0.18,
              "prominence_percent": 62.92
            },
            {
              "phrase": "lead",
              "count": 4,
              "density_percent": 0.18,
              "prominence_percent": 33.59
            },
            {
              "phrase": "linkedin",
              "count": 4,
              "density_percent": 0.18,
              "prominence_percent": 31.02
            },
            {
              "phrase": "list",
              "count": 4,
              "density_percent": 0.18,
              "prominence_percent": 41.23
            },
            {
              "phrase": "month",
              "count": 4,
              "density_percent": 0.18,
              "prominence_percent": 54.77
            },
            {
              "phrase": "offers",
              "count": 4,
              "density_percent": 0.18,
              "prominence_percent": 12.41
            },
            {
              "phrase": "personalized",
              "count": 4,
              "density_percent": 0.18,
              "prominence_percent": 47.1
            },
            {
              "phrase": "platform",
              "count": 4,
              "density_percent": 0.18,
              "prominence_percent": 72.21
            },
            {
              "phrase": "premium",
              "count": 4,
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