Semrush Scraper

ENDPOINTS
GET/keywords/serp

Keyword SERP

The Google results page for a keyword, grouped by SERP feature, with each result's authority and 30-day volatility.

QUERY PARAMS

Keyword or phrase to analyze (1-200 characters).

Example: email marketing

2-letter code of the Google database to read the keyword from.

Default: US

Allowed values: any ISO 3166-1 alpha-2 code (US, GB, CA, AU, IN, DE, ...)

{
  "keyword": "email marketing",
  "country": "US",
  "results_count": 134,
  "serp": [
    {
      "feature": "organic",
      "feature_code": -1,
      "count": 10,
      "results": [
        {
          "position": 1,
          "link": "https://mailchimp.com/marketing-glossary/email-marketing/",
          "domain": "mailchimp.com",
          "authority_score": 60,
          "referring_domains_count": 1534,
          "backlinks_count": 3096,
          "page_keywords_count": 856,
          "search_traffic": 13570,
          "serp_features": [
            {
              "code": 7,
              "name": "reviews"
            },
            {
              "code": 9,
              "name": "video"
            }
          ]
        },
        {
          "position": 2,
          "link": "https://www.coursera.org/articles/email-marketing",
          "domain": "www.coursera.org",
          "authority_score": 52,
          "referring_domains_count": 296,
          "backlinks_count": 887,
          "page_keywords_count": 689,
          "search_traffic": 6474,
          "serp_features": [
            {
              "code": 7,
              "name": "reviews"
            },
            {
              "code": 9,
              "name": "video"
            }
          ]
        },
        {
          "position": 3,
          "link": "https://www.salesforce.com/marketing/email/",
          "domain": "www.salesforce.com",
          "authority_score": 34,
          "referring_domains_count": 101,
          "backlinks_count": 496,
          "page_keywords_count": 435,
          "search_traffic": 2197,
          "serp_features": [
            {
              "code": 7,
              "name": "reviews"
            },
            {
              "code": 9,
              "name": "video"
            }
          ]
        },
        {
          "position": 4,
          "link": "https://en.wikipedia.org/wiki/Email_marketing",
          "domain": "en.wikipedia.org",
          "authority_score": 69,
          "referring_domains_count": 3084,
          "backlinks_count": 25994,
          "page_keywords_count": 339,
          "search_traffic": 4507,
          "serp_features": [
            {
              "code": 7,
              "name": "reviews"
            },
            {
              "code": 9,
              "name": "video"
            }
          ]
        },
        {
          "position": 5,
          "link": "https://www.wgu.edu/blog/what-is-email-marketing2108.html",
          "domain": "www.wgu.edu",
          "authority_score": 48,
          "referring_domains_count": 100,
          "backlinks_count": 260,
          "page_keywords_count": 226,
          "search_traffic": 2927,
          "serp_features": [
            {
              "code": 7,
              "name": "reviews"
            },
            {
              "code": 9,
              "name": "video"
            }
          ]
        },
        {
          "position": 6,
          "link": "https://www.hubspot.com/products/marketing/email",
          "domain": "www.hubspot.com",
          "authority_score": 64,
          "referring_domains_count": 2193,
          "backlinks_count": 11823,
          "page_keywords_count": 1612,
          "search_traffic": 13860,
          "serp_features": [
            {
              "code": 7,
              "name": "reviews"
            },
            {
              "code": 9,
              "name": "video"
            }
          ]
        },
        {
          "position": 7,
          "link": "https://www.ama.org/marketing-news/what-is-email-marketing/",
          "domain": "www.ama.org",
          "authority_score": 42,
          "referring_domains_count": 131,
          "backlinks_count": 235,
          "page_keywords_count": 373,
          "search_traffic": 5981,
          "serp_features": [
            {
              "code": 7,
              "name": "reviews"
            },
            {
              "code": 9,
              "name": "video"
            }
          ]
        },
        {
          "position": 8,
          "link": "https://en.wikipedia.org/wiki/Email_marketing",
          "domain": "en.wikipedia.org",
          "authority_score": 69,
          "referring_domains_count": 3084,
          "backlinks_count": 25994,
          "page_keywords_count": 339,
          "search_traffic": 4507,
          "serp_features": [
            {
              "code": 7,
              "name": "reviews"
            },
            {
              "code": 9,
              "name": "video"
            }
          ]
        },
        {
          "position": 9,
          "link": "https://www.brevo.com/blog/what-is-email-marketing/",
          "domain": "www.brevo.com",
          "authority_score": 54,
          "referring_domains_count": 597,
          "backlinks_count": 1460,
          "page_keywords_count": 305,
          "search_traffic": 1804,
          "serp_features": [
            {
              "code": 7,
              "name": "reviews"
            },
            {
              "code": 9,
              "name": "video"
            }
          ]
        },
        {
          "position": 10,
          "link": "https://www.salesforce.com/marketing/email/guide/",
          "domain": "www.salesforce.com",
          "authority_score": 18,
          "referring_domains_count": 3,
          "backlinks_count": 5,
          "page_keywords_count": 220,
          "search_traffic": 109,
          "serp_features": [
            {
              "code": 7,
              "name": "reviews"
            },
            {
              "code": 9,
              "name": "video"
            }
          ]
        }
      ]
    },
    {
      "feature": "ai overview",
      "feature_code": 52,
      "count": 5,
      "results": [
        {
          "position": 1,
          "link": "https://mailchimp.com/marketing-glossary/email-marketing/",
          "domain": "mailchimp.com",
          "authority_score": 60,
          "referring_domains_count": 1534,
          "backlinks_count": 3096,
          "page_keywords_count": 856,
          "search_traffic": 13570,
          "serp_features": [
            {
              "code": 7,
              "name": "reviews"
            },
            {
              "code": 9,
              "name": "video"
            }
          ]
        },
        {
          "position": 1,
          "link": "https://www.ama.org/marketing-news/what-is-email-marketing/",
          "domain": "www.ama.org",
          "authority_score": 42,
          "referring_domains_count": 131,
          "backlinks_count": 235,
          "page_keywords_count": 373,
          "search_traffic": 5981,
          "serp_features": [
            {
              "code": 7,
              "name": "reviews"
            },
            {
              "code": 9,
              "name": "video"
            }
          ]
        },
        {
          "position": 1,
          "link": "https://www.youtube.com/watch?v=oppqISbO_ys",
          "domain": "www.youtube.com",
          "authority_score": 24,
          "referring_domains_count": 8,
          "backlinks_count": 9,
          "page_keywords_count": 310,
          "search_traffic": 66,
          "serp_features": [
            {
              "code": 7,
              "name": "reviews"
            },
            {
              "code": 9,
              "name": "video"
            }
          ]
        },
        {
          "position": 1,
          "link": "https://www.youtube.com/watch?v=By7qL9Wk44M",
          "domain": "www.youtube.com",
          "authority_score": 27,
          "referring_domains_count": 15,
          "backlinks_count": 24,
          "page_keywords_count": 309,
          "search_traffic": 994,
          "serp_features": [
            {
              "code": 7,
              "name": "reviews"
            },
            {
              "code": 9,
              "name": "video"
            }
          ]
        },
        {
          "position": 1,
          "link": "https://www.youtube.com/watch?v=J0CEiuOfON0&vl=en",
          "domain": "www.youtube.com",
          "authority_score": 22,
          "referring_domains_count": 2,
          "backlinks_count": 2,
          "page_keywords_count": 2221,
          "search_traffic": 3448,
          "serp_features": [
            {
              "code": 7,
              "name": "reviews"
            },
            {
              "code": 9,
              "name": "video"
            }
          ]
        }
      ]
    },
    {
      "feature": "video carousel",
      "feature_code": 20,
      "count": 3,
      "results": [
        {
          "position": 1,
          "link": "https://www.youtube.com/watch?v=J0CEiuOfON0&vl=en",
          "domain": "www.youtube.com",
          "authority_score": 22,
          "referring_domains_count": 2,
          "backlinks_count": 2,
          "page_keywords_count": 2221,
          "search_traffic": 3448,
          "serp_features": [
            {
              "code": 7,
              "name": "reviews"
            },
            {
              "code": 9,
              "name": "video"
            }
          ]
        },
        {
          "position": 1,
          "link": "https://www.youtube.com/watch?v=By7qL9Wk44M",
          "domain": "www.youtube.com",
          "authority_score": 27,
          "referring_domains_count": 15,
          "backlinks_count": 24,
          "page_keywords_count": 309,
          "search_traffic": 994,
          "serp_features": [
            {
              "code": 7,
              "name": "reviews"
            },
            {
              "code": 9,
              "name": "video"
            }
          ]
        },
        {
          "position": 1,
          "link": "https://www.youtube.com/watch?v=OrbhGa4aeAM",
          "domain": "www.youtube.com",
          "authority_score": 48,
          "referring_domains_count": 18,
          "backlinks_count": 20,
          "page_keywords_count": 745,
          "search_traffic": 853,
          "serp_features": [
            {
              "code": 7,
              "name": "reviews"
            },
            {
              "code": 9,
              "name": "video"
            }
          ]
        }
      ]
    },
    {
      "feature": "people also ask",
      "feature_code": 21,
      "count": 4,
      "results": [
        {
          "position": 1,
          "link": "https://www.linkedin.com/posts/more-than-words-marketing-uk-direct-marketing-specialists-highly-trusted_4-types-of-marketing-emails-transactional-activity-7394277276978266112-c4q2",
          "domain": "www.linkedin.com",
          "authority_score": null,
          "referring_domains_count": null,
          "backlinks_count": null,
          "page_keywords_count": 6,
          "search_traffic": 2,
          "serp_features": [
            {
              "code": 7,
              "name": "reviews"
            },
            {
              "code": 9,
              "name": "video"
            }
          ]
        },
        {
          "position": 1,
          "link": "https://www.bookyourdata.com/blog/how-much-are-email-lists-worth",
          "domain": "www.bookyourdata.com",
          "authority_score": 9,
          "referring_domains_count": 24,
          "backlinks_count": 46,
          "page_keywords_count": 100,
          "search_traffic": 61,
          "serp_features": [
            {
              "code": 7,
              "name": "reviews"
            },
            {
              "code": 9,
              "name": "video"
            }
          ]
        },
        {
          "position": 1,
          "link": "https://business.adobe.com/blog/basics/guide-to-email-marketing",
          "domain": "business.adobe.com",
          "authority_score": 47,
          "referring_domains_count": 125,
          "backlinks_count": 337,
          "page_keywords_count": 610,
          "search_traffic": 4808,
          "serp_features": [
            {
              "code": 7,
              "name": "reviews"
            },
            {
              "code": 9,
              "name": "video"
            }
          ]
        },
        {
          "position": 1,
          "link": "https://www.smtp2go.com/blog/email-marketing-strategies-for-2026/",
          "domain": "www.smtp2go.com",
          "authority_score": 11,
          "referring_domains_count": 29,
          "backlinks_count": 49,
          "page_keywords_count": 33,
          "search_traffic": 31,
          "serp_features": [
            {
              "code": 7,
              "name": "reviews"
            },
            {
              "code": 9,
              "name": "video"
            }
          ]
        }
      ]
    },
    {
      "feature": "discussions and forums",
      "feature_code": 45,
      "count": 3,
      "results": [
        {
          "position": 4,
          "link": "https://www.linkedin.com/posts/chasedimond_6-timeless-copywriting-formulas-behind-every-activity-7485432701223858177-iRM5",
          "domain": "www.linkedin.com",
          "authority_score": null,
          "referring_domains_count": null,
          "backlinks_count": null,
          "page_keywords_count": 2,
          "search_traffic": 2,
          "serp_features": [
            {
              "code": 7,
              "name": "reviews"
            },
            {
              "code": 9,
              "name": "video"
            }
          ]
        },
        {
          "position": 4,
          "link": "https://www.reddit.com/r/DigitalMarketing/comments/1v2kcmm/should_we_abandone_email_marketing/",
          "domain": "www.reddit.com",
          "authority_score": null,
          "referring_domains_count": null,
          "backlinks_count": null,
          "page_keywords_count": 2,
          "search_traffic": 0,
          "serp_features": [
            {
              "code": 7,
              "name": "reviews"
            },
            {
              "code": 9,
              "name": "video"
            }
          ]
        },
        {
          "position": 4,
          "link": "https://www.instagram.com/p/DbEiZLzjmOK/",
          "domain": "www.instagram.com",
          "authority_score": null,
          "referring_domains_count": null,
          "backlinks_count": null,
          "page_keywords_count": null,
          "search_traffic": null,
          "serp_features": [
            {
              "code": 7,
              "name": "reviews"
            },
            {
              "code": 9,
              "name": "video"
            }
          ]
        }
      ]
    }
  ],
  "volatility": [
    {
      "date": "2026-09-25",
      "score": 9.4
    },
    {
      "date": "2026-09-24",
      "score": 2.2
    },
    {
      "date": "2026-09-23",
      "score": 2.0
    },
    {
      "date": "2026-09-22",
      "score": 1.0
    },
    {
      "date": "2026-09-21",
      "score": 1.8
    },
    {
      "date": "2026-09-20",
      "score": 3.1
    },
    {
      "date": "2026-09-19",
      "score": 5.5
    },
    {
      "date": "2026-09-18",
      "score": 5.1
    },
    {
      "date": "2026-09-17",
      "score": 4.5
    },
    {
      "date": "2026-09-16",
      "score": 4.1
    },
    {
      "date": "2026-09-15",
      "score": 0.6
    },
    {
      "date": "2026-09-14",
      "score": 0.5
    },
    {
      "date": "2026-09-13",
      "score": 0.5
    },
    {
      "date": "2026-09-12",
      "score": 0.5
    },
    {
      "date": "2026-09-09",
      "score": 0.6
    },
    {
      "date": "2026-09-08",
      "score": 0.6
    },
    {
      "date": "2026-09-07",
      "score": 0.6
    },
    {
      "date": "2026-09-06",
      "score": 0.6
    },
    {
      "date": "2026-09-05",
      "score": 0.6
    },
    {
      "date": "2026-09-04",
      "score": 0.6
    },
    {
      "date": "2026-09-03",
      "score": 0.6
    },
    {
      "date": "2026-09-02",
      "score": 0.6
    },
    {
      "date": "2026-09-01",
      "score": 0.5
    },
    {
      "date": "2026-08-31",
      "score": 0.5
    },
    {
      "date": "2026-08-30",
      "score": 0.6
    },
    {
      "date": "2026-08-29",
      "score": 0.6
    },
    {
      "date": "2026-08-28",
      "score": 0.6
    },
    {
      "date": "2026-08-27",
      "score": 0.6
    },
    {
      "date": "2026-08-26",
      "score": 0.5
    },
    {
      "date": "2026-08-25",
      "score": 0.6
    }
  ]
}