Semrush Scraper

ENDPOINTS
GET/keywords/serp

Keyword SERP

The Google results page for a keyword, grouped by SERP feature, with each result's authority and 30-day volatility.

QUERY PARAMS

Keyword or phrase to analyze (1-200 characters).

Example: email marketing

2-letter code of the Google database to read the keyword from.

Default: US

Allowed values: any ISO 3166-1 alpha-2 code (US, GB, CA, AU, IN, DE, ...)

{
  "keyword": "email marketing",
  "country": "US",
  "results_count": 134,
  "serp": [
    {
      "feature": "organic",
      "feature_code": -1,
      "count": 10,
      "results": [
        {
          "position": 1,
          "link": "https://mailchimp.com/marketing-glossary/email-marketing/",
          "domain": "mailchimp.com",
          "authority_score": 60,
          "referring_domains_count": 1504,
          "backlinks_count": 2966,
          "page_keywords_count": 839,
          "search_traffic": 16430,
          "serp_features": [
            {
              "code": 7,
              "name": "reviews"
            },
            {
              "code": 9,
              "name": "video"
            }
          ]
        },
        {
          "position": 2,
          "link": "https://www.coursera.org/articles/email-marketing",
          "domain": "www.coursera.org",
          "authority_score": 52,
          "referring_domains_count": 292,
          "backlinks_count": 866,
          "page_keywords_count": 660,
          "search_traffic": 5518,
          "serp_features": [
            {
              "code": 7,
              "name": "reviews"
            },
            {
              "code": 9,
              "name": "video"
            }
          ]
        },
        {
          "position": 3,
          "link": "https://www.salesforce.com/marketing/email/",
          "domain": "www.salesforce.com",
          "authority_score": 34,
          "referring_domains_count": 108,
          "backlinks_count": 485,
          "page_keywords_count": 420,
          "search_traffic": 1693,
          "serp_features": [
            {
              "code": 7,
              "name": "reviews"
            },
            {
              "code": 9,
              "name": "video"
            }
          ]
        },
        {
          "position": 4,
          "link": "https://en.wikipedia.org/wiki/Email_marketing",
          "domain": "en.wikipedia.org",
          "authority_score": 67,
          "referring_domains_count": 3011,
          "backlinks_count": 25646,
          "page_keywords_count": 410,
          "search_traffic": 2645,
          "serp_features": [
            {
              "code": 7,
              "name": "reviews"
            },
            {
              "code": 9,
              "name": "video"
            }
          ]
        },
        {
          "position": 5,
          "link": "https://www.wgu.edu/blog/what-is-email-marketing2108.html",
          "domain": "www.wgu.edu",
          "authority_score": 48,
          "referring_domains_count": 97,
          "backlinks_count": 252,
          "page_keywords_count": 216,
          "search_traffic": 4608,
          "serp_features": [
            {
              "code": 7,
              "name": "reviews"
            },
            {
              "code": 9,
              "name": "video"
            }
          ]
        },
        {
          "position": 6,
          "link": "https://www.hubspot.com/products/marketing/email",
          "domain": "www.hubspot.com",
          "authority_score": 65,
          "referring_domains_count": 2167,
          "backlinks_count": 11323,
          "page_keywords_count": 1561,
          "search_traffic": 11536,
          "serp_features": [
            {
              "code": 7,
              "name": "reviews"
            },
            {
              "code": 9,
              "name": "video"
            }
          ]
        },
        {
          "position": 7,
          "link": "https://www.ama.org/marketing-news/what-is-email-marketing/",
          "domain": "www.ama.org",
          "authority_score": 43,
          "referring_domains_count": 134,
          "backlinks_count": 240,
          "page_keywords_count": 360,
          "search_traffic": 2388,
          "serp_features": [
            {
              "code": 7,
              "name": "reviews"
            },
            {
              "code": 9,
              "name": "video"
            }
          ]
        },
        {
          "position": 8,
          "link": "https://en.wikipedia.org/wiki/Email_marketing",
          "domain": "en.wikipedia.org",
          "authority_score": 67,
          "referring_domains_count": 3011,
          "backlinks_count": 25646,
          "page_keywords_count": 410,
          "search_traffic": 2645,
          "serp_features": [
            {
              "code": 7,
              "name": "reviews"
            },
            {
              "code": 9,
              "name": "video"
            }
          ]
        },
        {
          "position": 9,
          "link": "https://www.brevo.com/blog/what-is-email-marketing/",
          "domain": "www.brevo.com",
          "authority_score": 54,
          "referring_domains_count": 579,
          "backlinks_count": 1262,
          "page_keywords_count": 307,
          "search_traffic": 2268,
          "serp_features": [
            {
              "code": 7,
              "name": "reviews"
            },
            {
              "code": 9,
              "name": "video"
            }
          ]
        },
        {
          "position": 10,
          "link": "https://www.salesforce.com/marketing/email/guide/",
          "domain": "www.salesforce.com",
          "authority_score": 21,
          "referring_domains_count": 3,
          "backlinks_count": 6,
          "page_keywords_count": 226,
          "search_traffic": 102,
          "serp_features": [
            {
              "code": 7,
              "name": "reviews"
            },
            {
              "code": 9,
              "name": "video"
            }
          ]
        }
      ]
    },
    {
      "feature": "ai overview",
      "feature_code": 52,
      "count": 5,
      "results": [
        {
          "position": 1,
          "link": "https://mailchimp.com/marketing-glossary/email-marketing/",
          "domain": "mailchimp.com",
          "authority_score": 60,
          "referring_domains_count": 1504,
          "backlinks_count": 2966,
          "page_keywords_count": 839,
          "search_traffic": 16430,
          "serp_features": [
            {
              "code": 7,
              "name": "reviews"
            },
            {
              "code": 9,
              "name": "video"
            }
          ]
        },
        {
          "position": 1,
          "link": "https://www.ama.org/marketing-news/what-is-email-marketing/",
          "domain": "www.ama.org",
          "authority_score": 43,
          "referring_domains_count": 134,
          "backlinks_count": 240,
          "page_keywords_count": 360,
          "search_traffic": 2388,
          "serp_features": [
            {
              "code": 7,
              "name": "reviews"
            },
            {
              "code": 9,
              "name": "video"
            }
          ]
        },
        {
          "position": 1,
          "link": "https://www.youtube.com/watch?v=oppqISbO_ys",
          "domain": "www.youtube.com",
          "authority_score": 24,
          "referring_domains_count": 8,
          "backlinks_count": 9,
          "page_keywords_count": 231,
          "search_traffic": 77,
          "serp_features": [
            {
              "code": 7,
              "name": "reviews"
            },
            {
              "code": 9,
              "name": "video"
            }
          ]
        },
        {
          "position": 1,
          "link": "https://www.youtube.com/watch?v=By7qL9Wk44M",
          "domain": "www.youtube.com",
          "authority_score": 27,
          "referring_domains_count": 14,
          "backlinks_count": 21,
          "page_keywords_count": 327,
          "search_traffic": 1081,
          "serp_features": [
            {
              "code": 7,
              "name": "reviews"
            },
            {
              "code": 9,
              "name": "video"
            }
          ]
        },
        {
          "position": 1,
          "link": "https://www.youtube.com/watch?v=J0CEiuOfON0&vl=en",
          "domain": "www.youtube.com",
          "authority_score": 22,
          "referring_domains_count": 2,
          "backlinks_count": 2,
          "page_keywords_count": 2385,
          "search_traffic": 2830,
          "serp_features": [
            {
              "code": 7,
              "name": "reviews"
            },
            {
              "code": 9,
              "name": "video"
            }
          ]
        }
      ]
    },
    {
      "feature": "video carousel",
      "feature_code": 20,
      "count": 3,
      "results": [
        {
          "position": 1,
          "link": "https://www.youtube.com/watch?v=J0CEiuOfON0&vl=en",
          "domain": "www.youtube.com",
          "authority_score": 22,
          "referring_domains_count": 2,
          "backlinks_count": 2,
          "page_keywords_count": 2385,
          "search_traffic": 2830,
          "serp_features": [
            {
              "code": 7,
              "name": "reviews"
            },
            {
              "code": 9,
              "name": "video"
            }
          ]
        },
        {
          "position": 1,
          "link": "https://www.youtube.com/watch?v=By7qL9Wk44M",
          "domain": "www.youtube.com",
          "authority_score": 27,
          "referring_domains_count": 14,
          "backlinks_count": 21,
          "page_keywords_count": 327,
          "search_traffic": 1081,
          "serp_features": [
            {
              "code": 7,
              "name": "reviews"
            },
            {
              "code": 9,
              "name": "video"
            }
          ]
        },
        {
          "position": 1,
          "link": "https://www.youtube.com/watch?v=OrbhGa4aeAM",
          "domain": "www.youtube.com",
          "authority_score": 45,
          "referring_domains_count": 16,
          "backlinks_count": 17,
          "page_keywords_count": 641,
          "search_traffic": 909,
          "serp_features": [
            {
              "code": 7,
              "name": "reviews"
            },
            {
              "code": 9,
              "name": "video"
            }
          ]
        }
      ]
    },
    {
      "feature": "people also ask",
      "feature_code": 21,
      "count": 4,
      "results": [
        {
          "position": 1,
          "link": "https://www.linkedin.com/posts/more-than-words-marketing-uk-direct-marketing-specialists-highly-trusted_4-types-of-marketing-emails-transactional-activity-7394277276978266112-c4q2",
          "domain": "www.linkedin.com",
          "authority_score": null,
          "referring_domains_count": null,
          "backlinks_count": null,
          "page_keywords_count": 5,
          "search_traffic": 1,
          "serp_features": [
            {
              "code": 7,
              "name": "reviews"
            },
            {
              "code": 9,
              "name": "video"
            }
          ]
        },
        {
          "position": 1,
          "link": "https://www.bookyourdata.com/blog/how-much-are-email-lists-worth",
          "domain": "www.bookyourdata.com",
          "authority_score": 9,
          "referring_domains_count": 24,
          "backlinks_count": 46,
          "page_keywords_count": 77,
          "search_traffic": 36,
          "serp_features": [
            {
              "code": 7,
              "name": "reviews"
            },
            {
              "code": 9,
              "name": "video"
            }
          ]
        },
        {
          "position": 1,
          "link": "https://business.adobe.com/blog/basics/guide-to-email-marketing",
          "domain": "business.adobe.com",
          "authority_score": 46,
          "referring_domains_count": 123,
          "backlinks_count": 317,
          "page_keywords_count": 552,
          "search_traffic": 4231,
          "serp_features": [
            {
              "code": 7,
              "name": "reviews"
            },
            {
              "code": 9,
              "name": "video"
            }
          ]
        },
        {
          "position": 1,
          "link": "https://www.smtp2go.com/blog/email-marketing-strategies-for-2026/",
          "domain": "www.smtp2go.com",
          "authority_score": 11,
          "referring_domains_count": 30,
          "backlinks_count": 52,
          "page_keywords_count": 29,
          "search_traffic": 31,
          "serp_features": [
            {
              "code": 7,
              "name": "reviews"
            },
            {
              "code": 9,
              "name": "video"
            }
          ]
        }
      ]
    },
    {
      "feature": "discussions and forums",
      "feature_code": 45,
      "count": 3,
      "results": [
        {
          "position": 4,
          "link": "https://www.linkedin.com/posts/chasedimond_6-timeless-copywriting-formulas-behind-every-activity-7485432701223858177-iRM5",
          "domain": "www.linkedin.com",
          "authority_score": null,
          "referring_domains_count": null,
          "backlinks_count": null,
          "page_keywords_count": null,
          "search_traffic": null,
          "serp_features": [
            {
              "code": 7,
              "name": "reviews"
            },
            {
              "code": 9,
              "name": "video"
            }
          ]
        },
        {
          "position": 4,
          "link": "https://www.reddit.com/r/DigitalMarketing/comments/1v2kcmm/should_we_abandone_email_marketing/",
          "domain": "www.reddit.com",
          "authority_score": 0,
          "referring_domains_count": 1,
          "backlinks_count": 1,
          "page_keywords_count": 2,
          "search_traffic": 0,
          "serp_features": [
            {
              "code": 7,
              "name": "reviews"
            },
            {
              "code": 9,
              "name": "video"
            }
          ]
        },
        {
          "position": 4,
          "link": "https://www.instagram.com/p/DbEiZLzjmOK/",
          "domain": "www.instagram.com",
          "authority_score": null,
          "referring_domains_count": null,
          "backlinks_count": null,
          "page_keywords_count": null,
          "search_traffic": null,
          "serp_features": [
            {
              "code": 7,
              "name": "reviews"
            },
            {
              "code": 9,
              "name": "video"
            }
          ]
        }
      ]
    }
  ],
  "volatility": [
    {
      "date": "2026-10-10",
      "score": 6.9
    },
    {
      "date": "2026-10-09",
      "score": 7.9
    },
    {
      "date": "2026-10-08",
      "score": 9.2
    },
    {
      "date": "2026-10-07",
      "score": 9.4
    },
    {
      "date": "2026-10-06",
      "score": 9.4
    },
    {
      "date": "2026-10-05",
      "score": 7.6
    },
    {
      "date": "2026-10-04",
      "score": 7.2
    },
    {
      "date": "2026-10-03",
      "score": 3.2
    },
    {
      "date": "2026-10-02",
      "score": 6.4
    },
    {
      "date": "2026-10-01",
      "score": 9.3
    },
    {
      "date": "2026-09-30",
      "score": 9.1
    },
    {
      "date": "2026-09-29",
      "score": 5.4
    },
    {
      "date": "2026-09-28",
      "score": 6.6
    },
    {
      "date": "2026-09-27",
      "score": 7.6
    },
    {
      "date": "2026-09-26",
      "score": 9.4
    },
    {
      "date": "2026-09-25",
      "score": 9.4
    },
    {
      "date": "2026-09-24",
      "score": 2.2
    },
    {
      "date": "2026-09-23",
      "score": 2.0
    },
    {
      "date": "2026-09-22",
      "score": 1.0
    },
    {
      "date": "2026-09-21",
      "score": 1.8
    },
    {
      "date": "2026-09-20",
      "score": 3.1
    },
    {
      "date": "2026-09-19",
      "score": 5.5
    },
    {
      "date": "2026-09-18",
      "score": 5.1
    },
    {
      "date": "2026-09-17",
      "score": 4.5
    },
    {
      "date": "2026-09-16",
      "score": 4.1
    },
    {
      "date": "2026-09-15",
      "score": 0.6
    },
    {
      "date": "2026-09-14",
      "score": 0.5
    },
    {
      "date": "2026-09-13",
      "score": 0.5
    },
    {
      "date": "2026-09-12",
      "score": 0.5
    },
    {
      "date": "2026-09-09",
      "score": 0.6
    }
  ]
}