Organic Competitors

ENDPOINTS

GET/domains/competitor-finder

Organic search competitors: common keywords, organic keywords, organic traffic and relevance.

QUERY PARAMS

domain *

Root domain, any link to the site, or a semrush.com/website link. Subdomains and low-traffic sites have no data.

Examples:

Domain: openai.com
Site link: https://www.openai.com/research
Semrush link: https://www.semrush.com/website/openai.com/overview/

country

2-letter code of the Google database to compare in.

Default: US

Allowed values: any ISO 3166-1 alpha-2 code (US, GB, CA, AU, IN, DE, ...)

{
  "domain": "mailchimp.com",
  "country": "US",
  "count": 10,
  "competitors": [
    {
      "domain": "hubspot.com",
      "relevance_percent": 10.0,
      "common_keywords_count": 14879,
      "organic_keywords_count": 735142,
      "organic_traffic": 2946812
    },
    {
      "domain": "campaignmonitor.com",
      "relevance_percent": 10.0,
      "common_keywords_count": 3950,
      "organic_keywords_count": 28032,
      "organic_traffic": 65065
    },
    {
      "domain": "brevo.com",
      "relevance_percent": 9.0,
      "common_keywords_count": 2685,
      "organic_keywords_count": 23943,
      "organic_traffic": 62671
    },
    {
      "domain": "salesforce.com",
      "relevance_percent": 9.0,
      "common_keywords_count": 12492,
      "organic_keywords_count": 813914,
      "organic_traffic": 4065127
    },
    {
      "domain": "activecampaign.com",
      "relevance_percent": 9.0,
      "common_keywords_count": 3441,
      "organic_keywords_count": 43018,
      "organic_traffic": 161479
    },
    {
      "domain": "emailtooltester.com",
      "relevance_percent": 9.0,
      "common_keywords_count": 2340,
      "organic_keywords_count": 17328,
      "organic_traffic": 65136
    },
    {
      "domain": "klaviyo.com",
      "relevance_percent": 8.0,
      "common_keywords_count": 3129,
      "organic_keywords_count": 53063,
      "organic_traffic": 137417
    },
    {
      "domain": "twilio.com",
      "relevance_percent": 8.0,
      "common_keywords_count": 4104,
      "organic_keywords_count": 126636,
      "organic_traffic": 519799
    },
    {
      "domain": "www.wix.com",
      "relevance_percent": 8.0,
      "common_keywords_count": 8005,
      "organic_keywords_count": 303569,
      "organic_traffic": 1815160
    },
    {
      "domain": "sproutsocial.com",
      "relevance_percent": 7.0,
      "common_keywords_count": 4121,
      "organic_keywords_count": 98651,
      "organic_traffic": 377334
    }
  ]
}