Organic Competitors

ENDPOINTS

GET/domains/competitor-finder

Organic search competitors: common keywords, organic keywords, organic traffic and relevance.

QUERY PARAMS

domain *

Root domain, any link to the site, or a semrush.com/website link. Subdomains and low-traffic sites have no data.

Examples:

Domain: openai.com
Site link: https://www.openai.com/research
Semrush link: https://www.semrush.com/website/openai.com/overview/

country

2-letter code of the Google database to compare in.

Default: US

Allowed values: any ISO 3166-1 alpha-2 code (US, GB, CA, AU, IN, DE, ...)

{
  "domain": "mailchimp.com",
  "country": "US",
  "count": 10,
  "competitors": [
    {
      "domain": "campaignmonitor.com",
      "relevance_percent": 10.0,
      "common_keywords_count": 3735,
      "organic_keywords_count": 26663,
      "organic_traffic": 62999
    },
    {
      "domain": "brevo.com",
      "relevance_percent": 9.0,
      "common_keywords_count": 2542,
      "organic_keywords_count": 23716,
      "organic_traffic": 68261
    },
    {
      "domain": "hubspot.com",
      "relevance_percent": 9.0,
      "common_keywords_count": 13912,
      "organic_keywords_count": 850693,
      "organic_traffic": 2639558
    },
    {
      "domain": "activecampaign.com",
      "relevance_percent": 9.0,
      "common_keywords_count": 3173,
      "organic_keywords_count": 41617,
      "organic_traffic": 133040
    },
    {
      "domain": "emailtooltester.com",
      "relevance_percent": 9.0,
      "common_keywords_count": 2224,
      "organic_keywords_count": 16527,
      "organic_traffic": 60942
    },
    {
      "domain": "klaviyo.com",
      "relevance_percent": 8.0,
      "common_keywords_count": 2976,
      "organic_keywords_count": 55267,
      "organic_traffic": 217275
    },
    {
      "domain": "twilio.com",
      "relevance_percent": 8.0,
      "common_keywords_count": 3808,
      "organic_keywords_count": 127060,
      "organic_traffic": 455698
    },
    {
      "domain": "salesforce.com",
      "relevance_percent": 8.0,
      "common_keywords_count": 11595,
      "organic_keywords_count": 850753,
      "organic_traffic": 3908780
    },
    {
      "domain": "sproutsocial.com",
      "relevance_percent": 7.0,
      "common_keywords_count": 3829,
      "organic_keywords_count": 92758,
      "organic_traffic": 341426
    },
    {
      "domain": "www.wix.com",
      "relevance_percent": 7.0,
      "common_keywords_count": 7375,
      "organic_keywords_count": 284759,
      "organic_traffic": 1847868
    }
  ]
}