TrustRadius Scraper
/categories/productsCategory Products
List the products in a category (25 per page): position, TrustRadius score, starting price, awards, pros and cons.
QUERY PARAMS
Category slug or any trustradius.com category link. List Categories returns every slug.
Examples:
- Slug:
crm - URL:
https://www.trustradius.com/categories/crm
Page number, 25 products per page. TrustRadius lists at most 40 pages per category.
Default: 1
Allowed values: 1-40
Set true to keep only products with a free option: a free version or a free trial.
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Set true to keep only products holding a current Top Rated award.
Allowed values: true, false
Keep only products that run on this desktop operating system.
Allowed values: windows, mac, linux
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"name": "Customer Relationship Management (CRM)",
"acronym": "CRM",
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"link": "https://www.trustradius.com/categories/crm",
"suffix": "Software",
"description": "CRM software centralizes customer data to support every stage of the customer journey—from outreach to retention. These platforms help sales, marketing, and support teams manage contacts, automate workflows, and track interactions. Advanced CRMs include pipeline management, marketing automation, and analytics. Compare top CRM tools based on user reviews, features, and fit for your business needs.",
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"overview": "What is CRM Software?\nCustomer relationship management (CRM) is a business strategy that stresses good ongoing relationships with customers. It holds that maintaining these relationships drives growth and profitability. There are two core elements of this customer-centric strategy:\nPresenting a unified face to the customer\nProviding a seamless customer experience\nCRM software can help by synchronizing customer communications among business units. Sales, marketing and customer service can all get on the same page. It acts as a system of record for contacts and accounts throughout the customer lifecycle. With CRM tools companies can track, automate, analyze, and optimize customer interactions. At its core, a CRM is a database of contact information and interaction history for each individual contact.\nMultiple departments may be using the CRM within one organization. These include sales, marketing, customer success or service, and potentially other teams too.\nCustomer Relationship Management Software Features\nIn general, customer relationship management technology provides the following sets of capabilities:\nCustomer Data Management\nCRM software collects and organizes customer data. This includes contact information and interactions via email, phone, web chat and social media.\nSales Acceleration and Enablement\nCRM software helps streamline and automate certain sales-related duties. This helps enable sales reps to do their job better and also accelerates sales cycles through automation of repetitive tasks. These tasks may include:\nCreation of quotes\nOrder processing\nUpdating contact information\nSending emails\nSales forecasting\nEvaluating employee performance\nAs the original source of sales force automation features, CRM systems are the most established type of sales acceleration technology. They are also considered a tool for sales enablement.\nMarketing Automation\nMany CRM software products include some marketing automation features. Others integrate with dedicated marketing automation products. Some features to look for include:\nEmail marketing\nLead management\nLead scoring and qualification\nLanding page creation\nWeb forms\nMarketing analytics\nCustomer Service & Support\nCRM software products often provide customer support-related features. Many also integrate with standalone customer support software (i.e. help desks and contact center software). Customer support features may include:\nKnowledge bases\nTicketing systems\nLive chat\nCustomer support portals\nAdditional Features & Considerations\nSome CRM software products also offer project management and social media management capabilities.\nAdditional considerations when evaluating CRM software include:\nDeployment type (on-premise vs. hosted)\nCustomization options\nUsability/UX\nMobile access\nSecurity and privacy\nEase of integration\nScalability\nBenefits of Using a CRM System\nCRM systems hold a number of benefits for both small businesses and enterprises. When implemented properly, CRM can:\nCreate a single storehouse for customer data\nProvide greater visibility into sales, marketing and customer service processes\nHelp optimize customer communications\nShorten sales cycles\nImprove customer retention\nHelp companies understand and address the needs of customers\nIncrease customer satisfaction\nAutomate tasks\nIncrease operational efficiency\nFree up employees to focus on customer interactions\nMarketing CRM Software\nCRMs are usually sales-focused. But there are benefits for marketing as well. Marketers usually store their leads in a CRM system, and often help with database management.\nIntegrating your CRM system with marketing automation, CMS, and eCommerce platforms can help improve marketing campaigns performance. Information in the CRM helps marketers target their messages sent through these systems to the right people. These communications can then be tracked within the CRM.\nMarketers can also use CRM software to report on marketing goals, like lead engagement and leads passed to sales. Having a shared database can help align sales and marketing efforts as well.\nSome marketing automation tools include a built-in CRM system (e.g. HubSpot and SharpSpring). Additionally, some CRM vendors have developed marketing automation capabilities (e.g. Salesforce and GreenRope).\nAll-in-one marketing tools typically include both CRM and marketing automation functionality. They often also have content management, SEO, social marketing and eCommerce capabilities. These tools are aimed at small businesses looking for basic features. Larger companies tend to favor a best-of-breed approach, integrating their CRM,marketing automation, and other systems.\nCRM System Comparison\nHere are two key things to consider while evaluating different CRM software products:\nDo you need a CRM that has been designed for either a specific industry or department? Some customer relationship management systems have been designed with a specific use case in mind, for example, Pipedrive is especially well suited for sales. There are also a range of CRM products that have been designed for the Financial Services industry. Other CRM products, like Salesforce and HubSpot CRM are ideal for use across industries and across functions.\nDoes your business need an easy to use and budget friendly CRM solution, or a more comprehensive solution that allows for greater customization and offers advanced features? There are CRM products at both ends of this spectrum, as well as products in between. More advanced solutions may have a longer implementation timeline, have a steeper learning curve, and may need a dedicated administrator. On the other hand, lightweight CRM solutions may take less time to set up and start running, but they may not have the same breadth of features available.\nPricing Information\nCRM software is usually priced by user on a monthly subscription model. Price per user depends on the extent of the features you are looking for. Subscriptions can start as low as $12/mo. per user for small businesses. Enterprise level tools rise to hundreds of dollars per user per month. This tier typically has more automation, reporting, integrations, and customer support features.\nFree CRM Software\nFree CRM software can be a great way for new users to get more familiar with using a CRM system before committing to purchasing a tool. Most free CRMs, or ‘freemium’ versions of paid platforms, will have limited functionality when compared to paid tools. But they still offer businesses the benefit of having all of their contact information centralized in one location.\nFree CRM platforms are often well-suited for small businesses and startups, especially if there’s the option to upgrade to a paid version of the platform as they continue to grow. There’s also a large degree of overlap between contact management software and lighter-weight CRM software, including free tools.\nA few potential pitfalls to be aware of with free CRMs: they’ll have more limited functionality and sometimes a cap on the number of contact records or platform users. They typically have fewer native integrations (if any) with other third-party systems. Many free CRMs also do not offer integrated email tracking, automatic notifications and reminders, and features like lead scoring.\nMore Resources\nCRM Pricing and Software Cost Guide for 2025\nTrustRadius Methodology\nTrustRadius category pages are created by the TrustRadius Research Team. The mission of the TrustRadius Research Team is to ensure that our review platform is the most useful, trustworthy, high-quality information source for technology buyers. We seek to help technology buyers make more informed decisions with less stress.\nWe do this by:\nUnderstanding and accurately covering hundreds of software categories, including category descriptions and product details.\nEnsuring the authenticity and quality of the reviews and ratings we collect and publish. Read more about our reviews, including how we authenticate and source reviews here.\nResearching the technology buying process, recommending new site features to support the buyers’ journey, and advising tech vendors on how to earn the trust of their buyers.\nWe know that buyers on our site are using reviews—trusted feedback from their peers—to make important decisions, which is why we’ve taken steps to ensure that the scores you see on this category page reflect the true sentiment of software users. Read more about TrustRadius scoring, category sort methodology, and more here.",
"overview_html": "<h3>What is CRM Software?</h3> <p>Customer relationship management (CRM) is a business strategy that stresses good ongoing relationships with customers. It holds that maintaining these relationships drives growth and profitability. There are two core elements of this customer-centric strategy:</p> <ol> <li>Presenting a unified face to the customer</li> <li>Providing a seamless customer experience</li> </ol> <p>CRM software can help by synchronizing customer communications among business units. Sales, marketing and customer service can all get on the same page. It acts as a system of record for contacts and accounts throughout the customer lifecycle. With CRM tools companies can track, automate, analyze, and optimize customer interactions. At its core, a CRM is a database of contact information and interaction history for each individual contact.</p> <p>Multiple departments may be using the CRM within one organization. These include sales, marketing, customer success or service, and potentially other teams too.</p> <h4>Customer Relationship Management Software Features</h4> <p>In general, customer relationship management technology provides the following sets of capabilities:</p> <h5>Customer Data Management</h5> <p>CRM software collects and organizes customer data. This includes contact information and interactions via email, phone, web chat and social media.</p> <h5></h5> <h5>Sales Acceleration and Enablement</h5> <p>CRM software helps streamline and automate certain sales-related duties. This helps enable sales reps to do their job better and also accelerates sales cycles through automation of repetitive tasks. These tasks may include:</p> <ul> <li>Creation of quotes</li> <li>Order processing</li> <li>Updating contact information</li> <li>Sending emails</li> <li>Sales forecasting</li> <li>Evaluating employee performance</li> </ul> <p>As the original source of sales force automation features, CRM systems are the most established type of <a href=\"https://www.trustradius.com/sales-acceleration\">sales acceleration</a> technology. They are also considered a tool for <a href=\"https://www.trustradius.com/sales-enablement\">sales enablement</a>.</p> <h5>Marketing Automation</h5> <p>Many CRM software products include some marketing automation features. Others integrate with dedicated marketing automation products. Some features to look for include:</p> <ul> <li>Email marketing</li> <li>Lead management</li> <li>Lead scoring and qualification</li> <li>Landing page creation</li> <li>Web forms</li> <li>Marketing analytics</li> </ul> <h5>Customer Service & Support</h5> <p>CRM software products often provide customer support-related features. Many also integrate with standalone customer support software (i.e. <a href=\"https://www.trustradius.com/help-desk\">help desks</a> and <a href=\"https://www.trustradius.com/contact-center\">contact center software</a>). Customer support features may include:</p> <ul> <li>Knowledge bases</li> <li>Ticketing systems</li> <li>Live chat</li> <li>Customer support portals</li> </ul> <h5>Additional Features & Considerations</h5> <p>Some CRM software products also offer project management and social media management capabilities.</p> <p>Additional considerations when evaluating CRM software include:</p> <ul> <li>Deployment type (on-premise vs. hosted)</li> <li>Customization options</li> <li>Usability/UX</li> <li>Mobile access</li> <li>Security and privacy</li> <li>Ease of integration</li> <li>Scalability</li> </ul> <h4>Benefits of Using a CRM System</h4> <p>CRM systems hold a number of benefits for both small businesses and enterprises. When implemented properly, CRM can:</p> <ul> <li>Create a single storehouse for customer data</li> <li>Provide greater visibility into sales, marketing and customer service processes</li> <li>Help optimize customer communications</li> <li>Shorten sales cycles</li> <li>Improve customer retention</li> <li>Help companies understand and address the needs of customers</li> <li>Increase customer satisfaction</li> <li>Automate tasks</li> <li>Increase operational efficiency</li> <li>Free up employees to focus on customer interactions</li> </ul> <h4>Marketing CRM Software</h4> <p>CRMs are usually sales-focused. But there are benefits for marketing as well. Marketers usually store their leads in a CRM system, and often help with database management.</p> <p>Integrating your CRM system with marketing automation, CMS, and eCommerce platforms can help improve marketing campaigns performance. Information in the CRM helps marketers target their messages sent through these systems to the right people. These communications can then be tracked within the CRM.</p> <p>Marketers can also use CRM software to report on marketing goals, like lead engagement and leads passed to sales. Having a shared database can help align sales and marketing efforts as well.</p> <p>Some <a href=\"https://www.trustradius.com/marketing-automation\">marketing automation</a> tools include a built-in CRM system (e.g. <a href=\"https://www.trustradius.com/products/hubspot/reviews\">HubSpot</a> and <a href=\"https://www.trustradius.com/products/sharpspring/reviews\">SharpSpring</a>). Additionally, some CRM vendors have developed marketing automation capabilities (e.g. <a href=\"https://www.trustradius.com/products/salesforce-com/reviews\">Salesforce</a> and GreenRope).</p> <p><a href=\"https://www.trustradius.com/all-in-one-marketing-platforms\">All-in-one marketing tools</a> typically include both CRM and marketing automation functionality. They often also have content management, SEO, social marketing and eCommerce capabilities. These tools are aimed at small businesses looking for basic features. Larger companies tend to favor a best-of-breed approach, integrating their CRM,marketing automation, and other systems.</p> <h4>CRM System Comparison</h4> <p>Here are two key things to consider while evaluating different CRM software products:</p> <ol> <li>Do you need a CRM that has been designed for either a specific industry or department? Some customer relationship management systems have been designed with a specific use case in mind, for example, <a href=\"https://www.trustradius.com/products/pipedrive/reviews\">Pipedrive</a> is especially well suited for sales. There are also a range of CRM products that have been designed for the <a href=\"https://www.trustradius.com/financial-services-crm\">Financial Services</a> industry. Other CRM products, like <a href=\"https://www.trustradius.com/products/salesforce-com/reviews\">Salesforce</a> and <a href=\"https://www.trustradius.com/products/hubspot-crm/reviews\">HubSpot CRM</a> are ideal for use across industries and across functions.</li> <li>Does your business need an easy to use and budget friendly CRM solution, or a more comprehensive solution that allows for greater customization and offers advanced features? There are CRM products at both ends of this spectrum, as well as products in between. More advanced solutions may have a longer implementation timeline, have a steeper learning curve, and may need a dedicated administrator. On the other hand, lightweight CRM solutions may take less time to set up and start running, but they may not have the same breadth of features available.</li> </ol> <h4>Pricing Information</h4> <p>CRM software is usually priced by user on a monthly subscription model. Price per user depends on the extent of the features you are looking for. Subscriptions can start as low as $12/mo. per user for small businesses. Enterprise level tools rise to hundreds of dollars per user per month. This tier typically has more automation, reporting, integrations, and customer support features.</p> <h4>Free CRM Software</h4> <p>Free CRM software can be a great way for new users to get more familiar with using a CRM system before committing to purchasing a tool. Most free CRMs, or ‘freemium’ versions of paid platforms, will have limited functionality when compared to paid tools. But they still offer businesses the benefit of having all of their contact information centralized in one location.</p> <p>Free CRM platforms are often well-suited for small businesses and startups, especially if there’s the option to upgrade to a paid version of the platform as they continue to grow. There’s also a large degree of overlap between <a href=\"https://www.trustradius.com/contact-management\">contact management software</a> and lighter-weight CRM software, including free tools.</p> <p>A few potential pitfalls to be aware of with free CRMs: they’ll have more limited functionality and sometimes a cap on the number of contact records or platform users. They typically have fewer native integrations (if any) with other third-party systems. Many free CRMs also do not offer integrated email tracking, automatic notifications and reminders, and features like lead scoring.</p> <h4>More Resources</h4> <ul> <li><a href=\"https://solutions.trustradius.com/buyer-blog/crm-pricing/\">CRM Pricing and Software Cost Guide for 2025</a></li> </ul> <h3>TrustRadius Methodology</h3> <p>TrustRadius category pages are created by the TrustRadius Research Team. The mission of the TrustRadius Research Team is to ensure that our review platform is the most useful, trustworthy, high-quality information source for technology buyers. We seek to help technology buyers make more informed decisions with less stress.</p> <p>We do this by:</p> <ul> <li>Understanding and accurately covering hundreds of software categories, including category descriptions and product details.</li> <li>Ensuring the authenticity and quality of the reviews and ratings we collect and publish. <a href=\"https://www.trustradius.com/static/about-trustradius-reviews\"><ins>Read more about our reviews, including how we authenticate and source reviews here.</ins></a></li> <li>Researching the technology buying process, recommending new site features to support the buyers’ journey, and advising tech vendors on how to earn the trust of their buyers.</li> </ul> <p>We know that buyers on our site are using reviews—trusted feedback from their peers—to make important decisions, which is why we’ve taken steps to ensure that the scores you see on this category page reflect the true sentiment of software users. <a href=\"https://www.trustradius.com/static/about-trustradius-scoring\"><ins>Read more about TrustRadius scoring, category sort methodology, and more here.</ins></a></p>",
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"question": "What is customer relationship management software?",
"answer": "Customer relationship management (CRM) software is a centralized database that records, stores, analyzes contact and account-level information. This information can include communication with customers and potential customers over email, phone, or other digital communication channels."
},
{
"question": "What are the best customer relationship management (CRM) systems?",
"answer": "Top Rated CRM Software includes:\nCopper CRM\nSalesforce Agentforce Sales\nSAP Sales Cloud\nInsightly\nHubSpot CRM\nBigin by Zoho CRM\nmonday CRM"
},
{
"question": "What is CRM software used for?",
"answer": "Sales, marketing, and customer success/service teams use CRM software to help keep track of customer information and interactions. For sales, this may involve the creation of quotes, order processing, lead qualification, and sales forecasting.\nFor marketing, CRM activities may include lead management and nurture, landing page creation, and email marketing. For customer support, CRMs can serve as a knowledge base or ticketing system."
},
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"question": "What are the benefits of using a CRM system?",
"answer": "Some of the key benefits of using a CRM system to track and store customer data include:\nhaving a ‘single source of truth’ to track and store contact data\nability to automate repetitive tasks\nincreased visibility into marketing, sales, and customer service processes\nability to conduct lead scoring based on historical data\ngreater sales efficiency, leading to shorter sales cycles\nTo learn more about CRM systems and the benefits of adoption one, read TrustRadius’ Customer Relationship Management Software description."
},
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"question": "How much does a CRM system cost?",
"answer": "There are a few examples of free CRM systems, like HubSpot CRM, or vendors that offer a free (but limited) version of their paid software. Most CRM products range from $10 up to hundreds of dollars per user per month. The more expensive plans usually have much more advanced features and increased access to customer support."
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