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Amazon Top Brands
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SERP Volatility
/amazon/top-brandsAmazon Top Brands
Get an Amazon category's revenue, top brands, best-selling products and top subcategories for any marketplace.
QUERY PARAMS
Amazon marketplace: domain, country or a product link.
Default: amazon.com
Allowed values: amazon.com, amazon.co.uk, amazon.de, amazon.fr, amazon.it, amazon.es, amazon.nl, amazon.se, amazon.pl, amazon.com.tr, amazon.ca, amazon.com.mx, amazon.com.br, amazon.in, amazon.co.jp
Amazon category: id or name, > or / for a subcategory. Omit for all categories.
Examples: Health & Household, Health & Household > Baby & Child Care, 3760901; ids at /amazon/categories
{
"marketplace": "amazon.com",
"category": {
"id": null,
"name": "All Categories"
},
"month": "2026-10",
"revenue": {
"amount": 42664334663,
"currency": "USD",
"change": 0.0556,
"first_party_share": 0.2771,
"first_party_share_change": -0.0645,
"third_party_share": 0.7229,
"third_party_share_change": 0.0271
},
"search_share": {
"organic": 0.7921,
"paid": 0.2079
},
"top_brands": [
{
"rank": 1,
"name": "SanDisk",
"revenue_share": 0.0013,
"revenue_share_change": 0.0006,
"product_views": 10321356,
"product_views_change": 0.1916,
"conversion_rate": 0.0586,
"conversion_rate_change": -0.2719,
"average_price": {
"amount": 89.79,
"currency": "USD"
},
"average_price_change": 1.3101
},
{
"rank": 2,
"name": "VEVOR",
"revenue_share": 0.0019,
"revenue_share_change": 0.0005,
"product_views": null,
"product_views_change": null,
"conversion_rate": null,
"conversion_rate_change": null,
"average_price": {
"amount": null,
"currency": "USD"
},
"average_price_change": null
},
{
"rank": 3,
"name": "PlayStation",
"revenue_share": 0.0009,
"revenue_share_change": 0.0005,
"product_views": null,
"product_views_change": null,
"conversion_rate": null,
"conversion_rate_change": null,
"average_price": {
"amount": null,
"currency": "USD"
},
"average_price_change": null
},
{
"rank": 4,
"name": "Zeagoo",
"revenue_share": 0.0009,
"revenue_share_change": 0.0005,
"product_views": null,
"product_views_change": null,
"conversion_rate": null,
"conversion_rate_change": null,
"average_price": {
"amount": null,
"currency": "USD"
},
"average_price_change": null
},
{
"rank": 5,
"name": "WIHOLL",
"revenue_share": 0.0006,
"revenue_share_change": 0.0004,
"product_views": null,
"product_views_change": null,
"conversion_rate": null,
"conversion_rate_change": null,
"average_price": {
"amount": null,
"currency": "USD"
},
"average_price_change": null
}
],
"top_products": [
{
"rank": 1,
"name": "Pokémon TCG: 30th Celebration Elite Trainer Box",
"brand": "Pokémon",
"category_path": [
"Toys & Games",
"Collectible Toys",
"Trading Cards & Accessories",
"Trading Cards",
"Non Sports",
"Packs"
],
"product_views": 8567049,
"product_views_change": null,
"image": "https://m.media-amazon.com/images/I/41dcUU+wXNL.jpg"
},
{
"rank": 2,
"name": "Owala FreeSip Stainless Steel Water Bottle 24 oz Denim",
"brand": "Owala",
"category_path": [
"Home & Kitchen",
"Kitchen & Dining",
"Storage & Organization",
"Thermoses",
"Insulated Beverage Containers",
"Thermoses"
],
"product_views": 5827428,
"product_views_change": 2.1131,
"image": "https://m.media-amazon.com/images/I/21-YtAMZo2L.jpg"
},
{
"rank": 3,
"name": "Scott ComfortPlus Toilet Paper 12 Triple Rolls 231 Sheets per Roll Septic-Safe 1-Ply Toilet Tissue",
"brand": "Scott",
"category_path": [
"Health & Household",
"Household Supplies",
"Tissues, Toilet Paper & Sprays",
"Toilet Paper"
],
"product_views": 3518195,
"product_views_change": 0.295,
"image": "https://m.media-amazon.com/images/I/41nsNU3erjL.jpg"
},
{
"rank": 4,
"name": "Pure Encapsulations Magnesium (Glycinate) 90 Capsules",
"brand": "Pure Encapsulations",
"category_path": [
"Health & Household",
"Vitamins, Minerals & Supplements",
"Minerals",
"Magnesium"
],
"product_views": 2993074,
"product_views_change": 2.2133,
"image": "https://m.media-amazon.com/images/I/31J-9i+vZDL.jpg"
},
{
"rank": 5,
"name": "FUJIFILM Instax Mini Instant Film Twin Pack (White) 20 Photos",
"brand": "Fujifilm",
"category_path": [
"Electronics",
"Camera & Photo",
"Film Photography",
"Film"
],
"product_views": 2808904,
"product_views_change": null,
"image": "https://m.media-amazon.com/images/I/61dgEk4GNlL.jpg"
}
],
"top_subcategories": [
{
"id": "3760901",
"name": "Health & Household",
"units_sold": 255681589,
"subcategories": [
{
"id": "15342811",
"name": "Household Supplies",
"units_sold": 79263748,
"subcategories": [
{
"id": "15342841",
"name": "Paper & Plastic",
"units_sold": 19754561,
"subcategories": []
},
{
"id": "15356111",
"name": "Laundry",
"units_sold": 13533036,
"subcategories": []
},
{
"id": "15342821",
"name": "Household Cleaning",
"units_sold": 13101088,
"subcategories": []
},
{
"id": "23700319011",
"name": "Tissues, Toilet Paper & Sprays",
"units_sold": 8348294,
"subcategories": []
},
{
"id": "15342831",
"name": "Cleaning Tools",
"units_sold": 8107687,
"subcategories": []
}
]
},
{
"id": "3760941",
"name": "Health Care",
"units_sold": 58716111,
"subcategories": [
{
"id": "10079990011",
"name": "Over-the-Counter Medication",
"units_sold": 24063090,
"subcategories": []
},
{
"id": "3762591",
"name": "First Aid",
"units_sold": 8376956,
"subcategories": []
},
{
"id": "3779501",
"name": "Feminine Care",
"units_sold": 5482044,
"subcategories": []
},
{
"id": "13052911",
"name": "Alternative Medicine",
"units_sold": 4462210,
"subcategories": []
},
{
"id": "3763261",
"name": "Incontinence & Ostomy",
"units_sold": 3560237,
"subcategories": []
}
]
},
{
"id": "23675621011",
"name": "Vitamins, Minerals & Supplements",
"units_sold": 56564696,
"subcategories": [
{
"id": "6936790011",
"name": "Vitamins",
"units_sold": 12418357,
"subcategories": []
},
{
"id": "3764461",
"name": "Herbal Supplements",
"units_sold": 9631775,
"subcategories": []
},
{
"id": "3774271",
"name": "Minerals",
"units_sold": 9435057,
"subcategories": []
},
{
"id": "3773931",
"name": "Blended Vitamin & Mineral Supplements",
"units_sold": 5122518,
"subcategories": []
},
{
"id": "6942464011",
"name": "Digestive Supplements",
"units_sold": 4249001,
"subcategories": []
}
]
},
{
"id": "10079992011",
"name": "Oral Care",
"units_sold": 17972055,
"subcategories": [
{
"id": "3778371",
"name": "Toothpaste",
"units_sold": 4685669,
"subcategories": []
},
{
"id": "18065341011",
"name": "Toothbrushes & Accessories",
"units_sold": 3649570,
"subcategories": []
},
{
"id": "13213824011",
"name": "Dental Floss & Picks",
"units_sold": 2767587,
"subcategories": []
},
{
"id": "3778161",
"name": "Mouthwash",
"units_sold": 2023865,
"subcategories": []
},
{
"id": "23912497011",
"name": "Baby & Child Dental Care",
"units_sold": 1127341,
"subcategories": []
}
]
},
{
"id": "3764441",
"name": "Diet & Sports Nutrition",
"units_sold": 14172003,
"subcategories": [
{
"id": "6973663011",
"name": "Sports Nutrition",
"units_sold": 9413260,
"subcategories": []
},
{
"id": "23675622011",
"name": "Nutrition Bars & Drinks",
"units_sold": 1833698,
"subcategories": []
},
{
"id": "6973669011",
"name": "Endurance & Energy",
"units_sold": 1587298,
"subcategories": []
},
{
"id": "3774931",
"name": "Weight Loss",
"units_sold": 1325086,
"subcategories": []
}
]
}
]
},
{
"id": "7141123011",
"name": "Clothing, Shoes & Jewelry",
"units_sold": 217339199,
"subcategories": [
{
"id": "7147440011",
"name": "Women",
"units_sold": 120160529,
"subcategories": [
{
"id": "1040660",
"name": "Clothing",
"units_sold": 78852783,
"subcategories": []
},
{
"id": "679337011",
"name": "Shoes",
"units_sold": 14837565,
"subcategories": []
},
{
"id": "7192394011",
"name": "Jewelry",
"units_sold": 11313267,
"subcategories": []
},
{
"id": "2474936011",
"name": "Accessories",
"units_sold": 8246128,
"subcategories": []
},
{
"id": "15743631",
"name": "Handbags & Wallets",
"units_sold": 2909522,
"subcategories": []
}
]
},
{
"id": "7147441011",
"name": "Men",
"units_sold": 37303048,
"subcategories": [
{
"id": "1040658",
"name": "Clothing",
"units_sold": 22298926,
"subcategories": []
},
{
"id": "679255011",
"name": "Shoes",
"units_sold": 5668646,
"subcategories": []
},
{
"id": "2474937011",
"name": "Accessories",
"units_sold": 5144555,
"subcategories": []
},
{
"id": "7581682011",
"name": "Uniforms, Work & Safety",
"units_sold": 1579338,
"subcategories": []
},
{
"id": "3887881",
"name": "Jewelry",
"units_sold": 1550503,
"subcategories": []
}
]
},
{
"id": "7147445011",
"name": "Novelty & More",
"units_sold": 10850846,
"subcategories": [
{
"id": "12035955011",
"name": "Clothing",
"units_sold": 10843532,
"subcategories": []
},
{
"id": "5262066011",
"name": "Watches",
"units_sold": 2506,
"subcategories": []
}
]
},
{
"id": "7147442011",
"name": "Girls",
"units_sold": 9622904,
"subcategories": [
{
"id": "1040664",
"name": "Clothing",
"units_sold": 6092059,
"subcategories": []
},
{
"id": "679217011",
"name": "Shoes",
"units_sold": 2259783,
"subcategories": []
},
{
"id": "3880961",
"name": "Jewelry",
"units_sold": 334978,
"subcategories": []
},
{
"id": "2474938011",
"name": "Accessories",
"units_sold": 324552,
"subcategories": []
},
{
"id": "7581687011",
"name": "School Uniforms",
"units_sold": 207189,
"subcategories": []
}
]
},
{
"id": "7147443011",
"name": "Boys",
"units_sold": 7384315,
"subcategories": [
{
"id": "1040666",
"name": "Clothing",
"units_sold": 4983328,
"subcategories": []
},
{
"id": "679182011",
"name": "Shoes",
"units_sold": 1441170,
"subcategories": []
},
{
"id": "2474939011",
"name": "Accessories",
"units_sold": 370783,
"subcategories": []
},
{
"id": "3880611",
"name": "Jewelry",
"units_sold": 157290,
"subcategories": []
},
{
"id": "7581671011",
"name": "Shops",
"units_sold": 127741,
"subcategories": []
}
]
}
]
},
{
"id": "1055398",
"name": "Home & Kitchen",
"units_sold": 184646932,
"subcategories": [
{
"id": "284507",
"name": "Kitchen & Dining",
"units_sold": 66251347,
"subcategories": [
{
"id": "510136",
"name": "Storage & Organization",
"units_sold": 15542248,
"subcategories": []
},
{
"id": "289754",
"name": "Kitchen Utensils & Gadgets",
"units_sold": 15293829,
"subcategories": []
},
{
"id": "13162311",
"name": "Dining & Entertaining",
"units_sold": 9645618,
"subcategories": []
},
{
"id": "1063916",
"name": "Kitchen & Table Linens",
"units_sold": 6462108,
"subcategories": []
},
{
"id": "289668",
"name": "Bakeware",
"units_sold": 5829467,
"subcategories": []
}
]
},
{
"id": "1063278",
"name": "Home Décor Products",
"units_sold": 38987480,
"subcategories": [
{
"id": "3735061",
"name": "Home Décor Accents",
"units_sold": 8716818,
"subcategories": []
},
{
"id": "1063302",
"name": "Window Treatments",
"units_sold": 5538813,
"subcategories": []
},
{
"id": "21557027011",
"name": "Photo Albums, Frames & Accessories",
"units_sold": 4283076,
"subcategories": []
},
{
"id": "1063282",
"name": "Candles & Holders",
"units_sold": 4093960,
"subcategories": []
},
{
"id": "14087351",
"name": "Artificial Plants & Flowers",
"units_sold": 3733366,
"subcategories": []
}
]
},
{
"id": "1063252",
"name": "Bedding",
"units_sold": 19943756,
"subcategories": [
{
"id": "1063274",
"name": "Sheets & Pillowcases",
"units_sold": 4233408,
"subcategories": []
},
{
"id": "1063262",
"name": "Decorative Pillows, Inserts & Covers",
"units_sold": 3690550,
"subcategories": []
},
{
"id": "1063280",
"name": "Blankets & Throws",
"units_sold": 2631979,
"subcategories": []
},
{
"id": "1199122",
"name": "Bed Pillows & Positioners",
"units_sold": 2491045,
"subcategories": []
},
{
"id": "2224405011",
"name": "Comforters & Sets",
"units_sold": 1353484,
"subcategories": []
}
]
},
{
"id": "3610841",
"name": "Storage & Organization",
"units_sold": 13237275,
"subcategories": [
{
"id": "2423187011",
"name": "Clothing & Closet Storage",
"units_sold": 6298005,
"subcategories": []
},
{
"id": "3744341",
"name": "Laundry Storage & Organization",
"units_sold": 2046202,
"subcategories": []
},
{
"id": "3744261",
"name": "Home Storage Hooks",
"units_sold": 1626499,
"subcategories": []
},
{
"id": "2422430011",
"name": "Baskets, Bins & Containers",
"units_sold": 1273918,
"subcategories": []
},
{
"id": "2422453011",
"name": "Trash, Recycling & Compost",
"units_sold": 1038997,
"subcategories": []
}
]
},
{
"id": "1063236",
"name": "Bath",
"units_sold": 12072685,
"subcategories": [
{
"id": "1063238",
"name": "Bathroom Accessories",
"units_sold": 8751500,
"subcategories": []
},
{
"id": "1063244",
"name": "Towels",
"units_sold": 1649319,
"subcategories": []
},
{
"id": "1063242",
"name": "Bath Rugs",
"units_sold": 1548240,
"subcategories": []
}
]
}
]
},
{
"id": "16310101",
"name": "Grocery & Gourmet Food",
"units_sold": 177470480,
"subcategories": [
{
"id": "16310231",
"name": "Beverages",
"units_sold": 44039700,
"subcategories": [
{
"id": "14808787011",
"name": "Bottled Beverages, Water & Drink Mixes",
"units_sold": 26488697,
"subcategories": []
},
{
"id": "16318031",
"name": "Coffee",
"units_sold": 9635506,
"subcategories": []
},
{
"id": "16318401",
"name": "Tea",
"units_sold": 5282232,
"subcategories": []
},
{
"id": "23783756011",
"name": "Beverage Syrups & Concentrates",
"units_sold": 1791752,
"subcategories": []
}
]
},
{
"id": "18787303011",
"name": "Pantry Staples",
"units_sold": 41158277,
"subcategories": [
{
"id": "16310221",
"name": "Cooking & Baking",
"units_sold": 16035036,
"subcategories": []
},
{
"id": "6464939011",
"name": "Canned, Jarred & Packaged Foods",
"units_sold": 6948704,
"subcategories": []
},
{
"id": "16310281",
"name": "Herbs, Spices & Seasonings",
"units_sold": 6667829,
"subcategories": []
},
{
"id": "16319621",
"name": "Soups, Stocks & Broths",
"units_sold": 2632405,
"subcategories": []
},
{
"id": "6502765011",
"name": "Sauces, Gravies & Marinades",
"units_sold": 2507709,
"subcategories": []
}
]
},
{
"id": "23759921011",
"name": "Snacks & Sweets",
"units_sold": 32808365,
"subcategories": [
{
"id": "16322721",
"name": "Snack Foods",
"units_sold": 19720446,
"subcategories": []
},
{
"id": "23759923011",
"name": "Candy & Chocolate",
"units_sold": 10262946,
"subcategories": []
},
{
"id": "23759922011",
"name": "Chocolate Candy",
"units_sold": 1816761,
"subcategories": []
},
{
"id": "387559011",
"name": "Breakfast & Cereal Bars",
"units_sold": 944244,
"subcategories": []
}
]
},
{
"id": "6506977011",
"name": "Produce",
"units_sold": 15625825,
"subcategories": [
{
"id": "16318981",
"name": "Fresh Fruits",
"units_sold": 6827047,
"subcategories": []
},
{
"id": "16319281",
"name": "Fresh Vegetables",
"units_sold": 5506703,
"subcategories": []
},
{
"id": "6507187011",
"name": "Packaged Produce",
"units_sold": 1888437,
"subcategories": []
},
{
"id": "9865332011",
"name": "Dried Fruits & Vegetables",
"units_sold": 926856,
"subcategories": []
},
{
"id": "6507079011",
"name": "Fresh Herbs",
"units_sold": 360719,
"subcategories": []
}
]
},
{
"id": "371460011",
"name": "Dairy, Eggs & Plant-Based Alternatives",
"units_sold": 12542337,
"subcategories": [
{
"id": "6520456011",
"name": "Cheese",
"units_sold": 3282494,
"subcategories": []
},
{
"id": "6520435011",
"name": "Milk & Cream",
"units_sold": 2600878,
"subcategories": []
},
{
"id": "6520506011",
"name": "Dairy & Plant-Based Yogurt",
"units_sold": 2295173,
"subcategories": []
},
{
"id": "371464011",
"name": "Eggs & Egg Substitutes",
"units_sold": 1040489,
"subcategories": []
},
{
"id": "119343011",
"name": "Plant-Based Milk",
"units_sold": 758270,
"subcategories": []
}
]
}
]
},
{
"id": "3760911",
"name": "Beauty & Personal Care",
"units_sold": 155790958,
"subcategories": [
{
"id": "11060451",
"name": "Skin Care",
"units_sold": 44459636,
"subcategories": [
{
"id": "11060711",
"name": "Face",
"units_sold": 20613770,
"subcategories": []
},
{
"id": "11060521",
"name": "Body",
"units_sold": 15393367,
"subcategories": []
},
{
"id": "3761351",
"name": "Lip Care",
"units_sold": 2749331,
"subcategories": []
},
{
"id": "11061941",
"name": "Eyes",
"units_sold": 2685732,
"subcategories": []
},
{
"id": "11062591",
"name": "Sunscreens & Tanning Products",
"units_sold": 2616668,
"subcategories": []
}
]
},
{
"id": "11057241",
"name": "Hair Care",
"units_sold": 39876235,
"subcategories": [
{
"id": "17911764011",
"name": "Shampoo & Conditioner",
"units_sold": 10394767,
"subcategories": []
},
{
"id": "11057841",
"name": "Styling Products",
"units_sold": 7219712,
"subcategories": []
},
{
"id": "11057971",
"name": "Hair Accessories",
"units_sold": 6718537,
"subcategories": []
},
{
"id": "11058091",
"name": "Styling Tools & Appliances",
"units_sold": 4767172,
"subcategories": []
},
{
"id": "11057451",
"name": "Hair Coloring Products",
"units_sold": 3092763,
"subcategories": []
}
]
},
{
"id": "11058281",
"name": "Makeup",
"units_sold": 18905914,
"subcategories": [
{
"id": "11058331",
"name": "Eyes",
"units_sold": 7318050,
"subcategories": []
},
{
"id": "11058691",
"name": "Face",
"units_sold": 5615156,
"subcategories": []
},
{
"id": "11059031",
"name": "Lips",
"units_sold": 3133916,
"subcategories": []
},
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