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/websites/detailsWebsite Details
Get a website's full traffic report in one call: visits, ranks, sources, countries, audience, keywords and more.
QUERY PARAMS
Website domain or any link on it (a similarweb.com/website/ link works too). www. is dropped; subdomains are kept.
Examples:
- Domain:
amazon.com - URL:
https://www.amazon.com/ - Similarweb link:
https://www.similarweb.com/website/amazon.com/
{
"domain": "amazon.com",
"link": "https://amazon.com",
"similarweb_link": "https://www.similarweb.com/website/amazon.com/",
"description": "See this week's Top 20 Most Read Fiction books from Amazon Charts.",
"category": {
"id": "e-commerce-and-shopping/marketplace",
"name": "E-commerce and Shopping > Marketplace"
},
"favicon": "https://site-images.similarcdn.com/image?url=amazon.com&t=2&s=1&h=43a07f575342a8fbb74cd3ca3ebf33760f2fbfbff603546fb4f7208244147dcc",
"screenshots": {
"desktop": "https://site-images.similarcdn.com/image?url=amazon.com&t=1&s=1&h=43a07f575342a8fbb74cd3ca3ebf33760f2fbfbff603546fb4f7208244147dcc",
"mobile": "https://site-images.similarcdn.com/image?url=amazon.com&t=4&s=1&h=43a07f575342a8fbb74cd3ca3ebf33760f2fbfbff603546fb4f7208244147dcc"
},
"company": {
"name": "Amazon.com, Inc.",
"domain": "amazon.com",
"similarweb_link": "https://www.similarweb.com/company/amazon.com/",
"category": {
"id": "e-commerce-and-shopping/marketplace",
"name": "E-commerce and Shopping > Marketplace"
},
"year_founded": 1994,
"employees": {
"min": 10001,
"max": null
},
"annual_revenue": {
"min": 1000000000,
"max": null,
"currency": "USD"
},
"headquarters": {
"city": "Seattle",
"state": "Washington",
"country": {
"code": "US",
"name": "United States"
}
}
},
"ranks": {
"global_rank": 9,
"global_rank_change": 0,
"country": {
"code": "US",
"name": "United States"
},
"country_rank": 4,
"country_rank_change": -1,
"category_rank": 1,
"category_rank_change": 0
},
"traffic": {
"visits": 2555045157,
"visits_change": -0.0721,
"bounce_rate": 0.3086,
"pages_per_visit": 8.95,
"avg_visit_duration_seconds": 345,
"monthly_visits": [
{
"month": "2026-07",
"visits": 2725897801,
"change": 0.0127
},
{
"month": "2026-08",
"visits": 2753558451,
"change": 0.0101
},
{
"month": "2026-09",
"visits": 2555045157,
"change": -0.0721
}
]
},
"traffic_sources": [
{
"source": "direct",
"rank": 1,
"share": 0.5431
},
{
"source": "organic_search",
"rank": 2,
"share": null
},
{
"source": "organic_social",
"rank": 3,
"share": null
},
{
"source": "referrals",
"rank": null,
"share": null
},
{
"source": "paid_search",
"rank": null,
"share": null
},
{
"source": "email",
"rank": null,
"share": null
},
{
"source": "affiliates",
"rank": null,
"share": null
},
{
"source": "display_ads",
"rank": null,
"share": null
},
{
"source": "paid_social",
"rank": null,
"share": null
},
{
"source": "ai_chatbots",
"rank": null,
"share": null
}
],
"geography": {
"countries_count": 105,
"top_countries": [
{
"country": {
"code": "US",
"name": "United States"
},
"share": 0.8484,
"share_change": -0.0728
},
{
"country": {
"code": "IN",
"name": "India"
},
"share": 0.0114,
"share_change": -0.0345
},
{
"country": {
"code": "CN",
"name": "China"
},
"share": 0.0097,
"share_change": 0.0617
},
{
"country": {
"code": "GB",
"name": "United Kingdom"
},
"share": 0.0089,
"share_change": -0.0076
},
{
"country": {
"code": "CA",
"name": "Canada"
},
"share": 0.0081,
"share_change": -0.0512
}
]
},
"demographics": {
"gender": {
"male": 0.4938,
"female": 0.5062
},
"age": [
{
"age_range": "18-24",
"min_age": 18,
"max_age": 24,
"share": 0.1391
},
{
"age_range": "25-34",
"min_age": 25,
"max_age": 34,
"share": 0.2532
},
{
"age_range": "35-44",
"min_age": 35,
"max_age": 44,
"share": 0.1964
},
{
"age_range": "45-54",
"min_age": 45,
"max_age": 54,
"share": 0.1725
},
{
"age_range": "55-64",
"min_age": 55,
"max_age": 64,
"share": 0.1428
},
{
"age_range": "65+",
"min_age": 65,
"max_age": null,
"share": 0.0961
}
]
},
"interests": {
"categories": [
{
"id": "games/video-games-consoles-and-accessories",
"name": "Games > Video Games Consoles and Accessories"
},
{
"id": "adult",
"name": "Adult"
},
{
"id": "science-and-education/universities-and-colleges",
"name": "Science and Education > Universities and Colleges"
},
{
"id": "science-and-education/education",
"name": "Science and Education > Education"
},
{
"id": "computers-electronics-and-technology/programming-and-developer-software",
"name": "Computers Electronics and Technology > Programming and Developer Software"
}
],
"topics": [
"news",
"shopping",
"online",
"search",
"sports"
],
"websites": [
{
"domain": "reddit.com",
"link": "https://reddit.com",
"similarweb_link": "https://www.similarweb.com/website/reddit.com/",
"favicon": "https://site-images.similarcdn.com/image?url=reddit.com&t=2&s=1&h=66f2412047e0362ec60d5583d4b186511a8e859446bb112c60d22968facae906"
},
{
"domain": "google.com",
"link": "https://google.com",
"similarweb_link": "https://www.similarweb.com/website/google.com/",
"favicon": "https://site-images.similarcdn.com/image?url=google.com&t=2&s=1&h=eb35e0fbafa3eb290132ffdfe47187d950d68daaa659ec1bd4b4e834b8f16461"
},
{
"domain": "facebook.com",
"link": "https://facebook.com",
"similarweb_link": "https://www.similarweb.com/website/facebook.com/",
"favicon": "https://site-images.similarcdn.com/image?url=facebook.com&t=2&s=1&h=be773d6b77aa3d59b6a671c5c27ad729b1ae77400e89776e2f749cce6b926c4b"
},
{
"domain": "mail.google.com",
"link": "https://mail.google.com",
"similarweb_link": "https://www.similarweb.com/website/mail.google.com/",
"favicon": "https://site-images.similarcdn.com/image?url=mail.google.com&t=2&s=1&h=bdc21d597156a9f81824c32b3ddedb24272ba7f1441f554aac2544fd8b723aec"
},
{
"domain": "youtube.com",
"link": "https://youtube.com",
"similarweb_link": "https://www.similarweb.com/website/youtube.com/",
"favicon": "https://site-images.similarcdn.com/image?url=youtube.com&t=2&s=1&h=e117fb09ba0a34dee9830863bf927d29fc864e342583a36a667bf12346e88e20"
}
],
"websites_count": 10
},
"similar_sites": [
{
"domain": "ebay.com",
"link": "https://ebay.com",
"similarweb_link": "https://www.similarweb.com/website/ebay.com/",
"favicon": "https://site-images.similarcdn.com/image?url=ebay.com&t=2&s=1&h=7f6f9f419ebf2319e686381f48e1ea1bbb2f25fc404930fdfbb3a60985cb6695",
"category": {
"id": "e-commerce-and-shopping/marketplace",
"name": "E-commerce and Shopping > Marketplace"
},
"category_rank": 4,
"affinity": 1.0,
"is_data_from_google_analytics": false
},
{
"domain": "walmart.com",
"link": "https://walmart.com",
"similarweb_link": "https://www.similarweb.com/website/walmart.com/",
"favicon": "https://site-images.similarcdn.com/image?url=walmart.com&t=2&s=1&h=66a59d35a24ccf994c844e30665fc6d8185c228fbae9a9688803e6b80047e9d3",
"category": {
"id": "e-commerce-and-shopping/marketplace",
"name": "E-commerce and Shopping > Marketplace"
},
"category_rank": 7,
"affinity": 0.9239,
"is_data_from_google_analytics": false
},
{
"domain": "target.com",
"link": "https://target.com",
"similarweb_link": "https://www.similarweb.com/website/target.com/",
"favicon": "https://site-images.similarcdn.com/image?url=target.com&t=2&s=1&h=f14c8b29297111a4eaae2728f614076ad54a4fbfdf6b66fa394793c98f8c9fab",
"category": {
"id": "e-commerce-and-shopping/marketplace",
"name": "E-commerce and Shopping > Marketplace"
},
"category_rank": 17,
"affinity": 0.8478,
"is_data_from_google_analytics": false
},
{
"domain": "bestbuy.com",
"link": "https://bestbuy.com",
"similarweb_link": "https://www.similarweb.com/website/bestbuy.com/",
"favicon": "https://site-images.similarcdn.com/image?url=bestbuy.com&t=2&s=1&h=f9e400b3577ff1b7803d677bdf0b08b17c9d6e1d3f523acf10c58553f4ae9a60",
"category": {
"id": "computers-electronics-and-technology/consumer-electronics",
"name": "Computers Electronics and Technology > Consumer Electronics"
},
"category_rank": 3,
"affinity": 0.8261,
"is_data_from_google_analytics": false
},
{
"domain": "aliexpress.com",
"link": "https://aliexpress.com",
"similarweb_link": "https://www.similarweb.com/website/aliexpress.com/",
"favicon": "https://site-images.similarcdn.com/image?url=aliexpress.com&t=2&s=1&h=d276f202957fc1992170305299cf0078603f7f931e2158aa3ab6097731f1ed40",
"category": {
"id": "e-commerce-and-shopping/marketplace",
"name": "E-commerce and Shopping > Marketplace"
},
"category_rank": 8,
"affinity": 0.8043,
"is_data_from_google_analytics": false
},
{
"domain": "etsy.com",
"link": "https://etsy.com",
"similarweb_link": "https://www.similarweb.com/website/etsy.com/",
"favicon": "https://site-images.similarcdn.com/image?url=etsy.com&t=2&s=1&h=bd66ff8813252ef97c25e177aab219d2b5499741697455eacd4fe7a819b35d1c",
"category": {
"id": "e-commerce-and-shopping/marketplace",
"name": "E-commerce and Shopping > Marketplace"
},
"category_rank": 9,
"affinity": 0.7826,
"is_data_from_google_analytics": false
},
{
"domain": "homedepot.com",
"link": "https://homedepot.com",
"similarweb_link": "https://www.similarweb.com/website/homedepot.com/",
"favicon": "https://site-images.similarcdn.com/image?url=homedepot.com&t=2&s=1&h=f574b769e5b693728923863fd746e4a2838fa8620d05ee41f115274f01838015",
"category": {
"id": "home-and-garden/home-and-garden",
"name": "Home and Garden"
},
"category_rank": 1,
"affinity": 0.75,
"is_data_from_google_analytics": false
},
{
"domain": "lowes.com",
"link": "https://lowes.com",
"similarweb_link": "https://www.similarweb.com/website/lowes.com/",
"favicon": "https://site-images.similarcdn.com/image?url=lowes.com&t=2&s=1&h=bc0faa67a37cf73cb4b872a8f26a32abc98acd04c84d7afdcbac28805936fd00",
"category": {
"id": "home-and-garden/home-improvement-and-maintenance",
"name": "Home and Garden > Home Improvement and Maintenance"
},
"category_rank": 1,
"affinity": 0.7391,
"is_data_from_google_analytics": false
},
{
"domain": "wayfair.com",
"link": "https://wayfair.com",
"similarweb_link": "https://www.similarweb.com/website/wayfair.com/",
"favicon": "https://site-images.similarcdn.com/image?url=wayfair.com&t=2&s=1&h=10214b229f501754d8341f668901236c1a30cb3d67e3534404f3ca222ac1e2f3",
"category": {
"id": "e-commerce-and-shopping/marketplace",
"name": "E-commerce and Shopping > Marketplace"
},
"category_rank": 28,
"affinity": 0.7283,
"is_data_from_google_analytics": false
},
{
"domain": "newegg.com",
"link": "https://newegg.com",
"similarweb_link": "https://www.similarweb.com/website/newegg.com/",
"favicon": "https://site-images.similarcdn.com/image?url=newegg.com&t=2&s=1&h=9f3ae72ad04ba35faead1bce0716b8c31a3a8f0e4e8a3f5511e5d5664465654f",
"category": {
"id": "computers-electronics-and-technology/consumer-electronics",
"name": "Computers Electronics and Technology > Consumer Electronics"
},
"category_rank": 32,
"affinity": 0.7065,
"is_data_from_google_analytics": false
}
],
"keywords": {
"organic_share": 0.7976,
"paid_share": 0.2024,
"keywords_count": 5505100,
"top_keywords": [
{
"keyword": "amazon",
"cpc": 0.25,
"search_volume": null,
"estimated_value": null
},
{
"keyword": "amazon prime",
"cpc": 0.26,
"search_volume": null,
"estimated_value": null
},
{
"keyword": "prime video",
"cpc": 0.28,
"search_volume": null,
"estimated_value": null
},
{
"keyword": "amazon prime video",
"cpc": 0.27,
"search_volume": null,
"estimated_value": null
},
{
"keyword": "amazon usa",
"cpc": 0.27,
"search_volume": null,
"estimated_value": null
}
]
},
"referrals": {
"incoming": {
"sites_count": 809,
"top_sites": [
{
"domain": null,
"link": null,
"similarweb_link": null,
"favicon": null,
"share": 0.1386,
"is_locked": true
},
{
"domain": null,
"link": null,
"similarweb_link": null,
"favicon": null,
"share": 0.0607,
"is_locked": true
},
{
"domain": null,
"link": null,
"similarweb_link": null,
"favicon": null,
"share": 0.052,
"is_locked": true
},
{
"domain": "slickdeals.net",
"link": "https://slickdeals.net",
"similarweb_link": "https://www.similarweb.com/website/slickdeals.net/",
"favicon": "https://site-images.similarcdn.com/image?url=slickdeals.net&t=2&s=1&h=62f915b58b2d240a4d0fe32619eda76b771dccaa13e3bdbe0d8deac749655591",
"share": 0.0516,
"is_locked": false
},
{
"domain": "amazon.jobs",
"link": "https://amazon.jobs",
"similarweb_link": "https://www.similarweb.com/website/amazon.jobs/",
"favicon": "https://site-images.similarcdn.com/image?url=amazon.jobs&t=2&s=1&h=d62ca7fd7e1123108f903bfcec4871b60ddd45e1edb43a5d55dc08f8570edfe6",
"share": 0.0335,
"is_locked": false
},
{
"domain": "imdb.com",
"link": "https://imdb.com",
"similarweb_link": "https://www.similarweb.com/website/imdb.com/",
"favicon": "https://site-images.similarcdn.com/image?url=imdb.com&t=2&s=1&h=678a62224cd21e08f46ddef929ff72ae022d1025a427237155a87041bdcd3960",
"share": 0.0267,
"is_locked": false
}
],
"top_categories": [
{
"category": {
"id": "computers-electronics-and-technology/computers-electronics-and-technology",
"name": "Computers Electronics and Technology"
},
"share": 0.177
},
{
"category": {
"id": "arts-and-entertainment/tv-movies-and-streaming",
"name": "Arts and Entertainment > TV Movies and Streaming"
},
"share": 0.1002
},
{
"category": {
"id": "e-commerce-and-shopping/coupons-and-rebates",
"name": "E-commerce and Shopping > Coupons and Rebates"
},
"share": 0.0817
},
{
"category": {
"id": "business-and-consumer-services/shipping-and-logistics",
"name": "Business and Consumer Services > Shipping and Logistics"
},
"share": 0.0754
},
{
"category": {
"id": "e-commerce-and-shopping/marketplace",
"name": "E-commerce and Shopping > Marketplace"
},
"share": 0.0436
}
]
},
"outgoing": {
"sites_count": 818,
"top_sites": [
{
"domain": null,
"link": null,
"similarweb_link": null,
"favicon": null,
"share": 0.07,
"is_locked": true
},
{
"domain": null,
"link": null,
"similarweb_link": null,
"favicon": null,
"share": 0.0467,
"is_locked": true
},
{
"domain": null,
"link": null,
"similarweb_link": null,
"favicon": null,
"share": 0.0361,
"is_locked": true
},
{
"domain": "amazon.work",
"link": "https://amazon.work",
"similarweb_link": "https://www.similarweb.com/website/amazon.work/",
"favicon": "https://site-images.similarcdn.com/image?url=amazon.work&t=2&s=1&h=f367ae4b9e5da0add14e8f2d2db259f0527267c0f1e1c1ee9a2f25daff6817e2",
"share": 0.0356,
"is_locked": false
},
{
"domain": "affirm.com",
"link": "https://affirm.com",
"similarweb_link": "https://www.similarweb.com/website/affirm.com/",
"favicon": "https://site-images.similarcdn.com/image?url=affirm.com&t=2&s=1&h=fe18c30a91beb63e1057205adebc5f9413c74f7175ac09e19fc8138aea000ce3",
"share": 0.0317,
"is_locked": false
},
{
"domain": "yahoo.com",
"link": "https://yahoo.com",
"similarweb_link": "https://www.similarweb.com/website/yahoo.com/",
"favicon": "https://site-images.similarcdn.com/image?url=yahoo.com&t=2&s=1&h=a135e030f99f8070348f49e9e1879c9093cdb33ad6b658fa2593fed09fa6060e",
"share": 0.0309,
"is_locked": false
}
],
"top_categories": [
{
"category": {
"id": "e-commerce-and-shopping/marketplace",
"name": "E-commerce and Shopping > Marketplace"
},
"share": 0.1368
},
{
"category": {
"id": "computers-electronics-and-technology/search-engines",
"name": "Computers Electronics and Technology > Search Engines"
},
"share": 0.0707
},
{
"category": {
"id": "arts-and-entertainment/tv-movies-and-streaming",
"name": "Arts and Entertainment > TV Movies and Streaming"
},
"share": 0.0706
},
{
"category": {
"id": "games/video-games-consoles-and-accessories",
"name": "Games > Video Games Consoles and Accessories"
},
"share": 0.0586
},
{
"category": {
"id": "finance/finance",
"name": "Finance"
},
"share": 0.0566
}
]
}
},
"social": {
"networks_count": 55,
"top_networks": [
{
"name": "Youtube",
"share": 0.3985,
"icon": "https://site-images.similarcdn.com/image?url=youtube.com&t=2&s=1&h=e117fb09ba0a34dee9830863bf927d29fc864e342583a36a667bf12346e88e20"
},
{
"name": "Pinterest",
"share": 0.1847,
"icon": "https://site-images.similarcdn.com/image?url=pinterest.com&t=2&s=1&h=ec976160ca16242c6ab9ed7bc48e7b0f04c4100ceac5bcb6d3ea55450aa12210"
},
{
"name": "Facebook",
"share": 0.1452,
"icon": "https://site-images.similarcdn.com/image?url=facebook.com&t=2&s=1&h=be773d6b77aa3d59b6a671c5c27ad729b1ae77400e89776e2f749cce6b926c4b"
},
{
"name": "Reddit",
"share": 0.1347,
"icon": "https://site-images.similarcdn.com/image?url=reddit.com&t=2&s=1&h=66f2412047e0362ec60d5583d4b186511a8e859446bb112c60d22968facae906"
},
{
"name": "X-twitter",
"share": 0.0711,
"icon": "https://site-images.similarcdn.com/image?url=x.com&t=2&s=1&h=181f9f2250b958cc0ca20fb16f33049b6e13425f038a279637ce1da9dc20d56f"
}
]
},
"ads": {
"publishers_count": 927,
"ad_networks_count": 12,
"top_publishers": [
{
"domain": null,
"link": null,
"similarweb_link": null,
"favicon": null,
"share": 0.0458,
"is_locked": true
},
{
"domain": null,
"link": null,
"similarweb_link": null,
"favicon": null,
"share": 0.0404,
"is_locked": true
},
{
"domain": "amacheck.site",
"link": "https://amacheck.site",
"similarweb_link": "https://www.similarweb.com/website/amacheck.site/",
"favicon": "https://site-images.similarcdn.com/image?url=amacheck.site&t=2&s=1&h=6710a84bdd36bcfea8d7f8fa3c951470f95ce93060a6b98c9f41e5b3bcc642d8",
"share": 0.0363,
"is_locked": false
},
{
"domain": "ruralliftfoundation.org",
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