G2 Scraper — scrape G2 reviews, ratings, pricing & each product's website, emails & socials into JSON. 240,000+ products. Try free in the playground.

A G2 product page: rating, pros & cons, pricing plans, features, alternatives, seller info and website contacts.

A G2 product slug or full product link.

**Examples:**
- Slug: `postman`
- Link: `https://www.g2.com/products/postman/reviews`

product

Crawl depth for contact enrichment. The product's website is crawled by our open-source website contact scraper, and the emails, phone numbers, social profiles and technologies found are returned as `website_contacts`.

**Default:** `homepage`

**Allowed values:** `homepage` (scan just the homepage), `key_pages` (also crawl the site's top contact-like pages — contact, about, careers, blog), `deep` (full site crawl, up to 20 pages), `off` (skip the crawl and omit the key)

website_contacts_crawl_mode

Products in a G2 category, 15 per page, with ratings, sentiment summaries and top pros/cons; sortable.

A G2 category slug or full category link.

**Examples:**
- Slug: `marketing-automation`
- Link: `https://www.g2.com/categories/marketing-automation`

page

Sort order for the category's products.

**Default:** `g2-score`

**Allowed values:** `g2-score` (G2's composite ranking), `popularity`, `satisfaction`

sort

Top Marketing Automation Software. Choose the right Marketing Automation Software using real-time, up-to-date product reviews from 90345 verified user reviews.

Marketing automation software allows companies to optimize their marketing strategy by automating marketing tasks such as email marketing, social media posts, and lead generation.
The automation of these tasks is made possible by creating an automation workflow. A workflow serves as the path that triggers one marketing task after another. An example of this would be when a new customer creates an account on your website, which triggers a welcome email to be sent out to them. Once that welcome email is triggered, product announcement emails are sent, then sale announcement emails, and so on. Each step in the workflow is prompted automatically by a previous step, so no one has to do each step manually. The workflow can then be shaped around any marketing task, whether that is social media management, lead acquisition, or A/B testing.
With this in mind, marketing automation software is not a one-off function that can be automated for years on end. Workflows must be manually updated so the marketing material remains relevant and engaging for customers. While the actual function of email marketing can be automated, the content of the email must be updated with current offerings, company updates, or other relevant information.
Key Benefits of Marketing Automation Software
Measure campaigns to optimize, justify, and prioritize initiatives
Reduce time spent administering marketing programs and completing tasks
Improve close rates with timely and relevant engagement
Boost brand and messaging consistency across campaigns and channels via templates and standards
Shorten sales cycles with quicker response times
Customize marketing to each customer’s needs
Create scheduled and automated activities for around-the-clock engagement without manual effort

What is Marketing Automation Software?

Marketing automation tools allow you to spend more time focusing on creative solutions while increasing your close rate and improving the quality of your leads. This software helps develop your business and lets you focus on more pressing aspects of day-to-day functions. For starters, you will be able to reduce your staffing costs by a considerable amount; lead nurturing and marketing campaigns can be run automatically instead of manually, enabling your business to potentially send thousands of personalized emails a day without lifting a finger. This type of automation also helps your sales activity dramatically by improving your lead management and prioritization, which usually results in a better ROI. In addition, marketing automation tools hold your marketing and sales teams accountable for their performance with concrete data points, giving you the ability to adjust and improve your business strategies.
Key Business Problems Solved with Marketing Automation Software
Create more targeted, well-informed content
Provide overall message direction based on customer data
Customize messaging across a customer base
Personalize messaging without manual entry
Reduce staffing and labor costs

Why Use Marketing Automation Software?

Small businesses and large enterprises alike can benefit from marketing automation software. If you are a small business, you can directly benefit from marketing automation tools without having to increase your headcount, which can be especially important for companies with a small workforce and limited hiring capital. While the initial setup requires an investment of time to customize your platform, the overall result will be a significant decrease in tedious marketing tasks and a more effective sales cycle. From a small-business perspective, it’s exceedingly important to be effective and intentional with the finite amount of resources at your disposal. Marketing automation tools will allow your staff to make the most out of the hours allotted to them, freeing up time for creative solutions instead of repetitive tasks. These tools can optimize your staff’s time, allowing for a more effective business strategy.
Marketing teams — Marketing automation tools allow marketing teams to automate tedious tasks, organize workflows, and collect more customer data. By automating marketing tasks like email marketing, lead generation, and digital advertising, marketing teams save plenty of time and are able to focus more time on analyzing their data. Spending more time with this data results in a more effective marketing strategy.
Sales teams — Marketing automation software allows sales teams to leverage marketing data to identify qualified leads, analyze customer sentiment, and establish better communication with customers. When sales teams understand what leads have expressed a major interest in the product, they can reach out to customers based on actual data and turn cold calls into warm calls. With marketing automation data, sales teams can also be notified when the best time is to reach out to their leads. If leads are on a pricing page, this can trigger an alert to a sales rep to reach out to that lead and talk them through the product offering.
Content managers — Content managers can use marketing automation software to automate the content publishing process. This allows content marketing teams to schedule posts for the most effective times during the day, which can drive more visibility for their content.

Who Uses Marketing Automation Software?

Marketing automation software is an umbrella term for any software that allows companies to automate or streamline their marketing efforts to improve operational efficiency and increase revenue. With this in mind, many tools that businesses use on a day-to-day basis contain marketing automation functionalities, including CRM and email marketing tools. However, while many tools provide marketing automation, these products may vary in their focus and breadth of features. Below are some of the different focuses you may find in a marketing automation solution:
Inbound marketing automation — Inbound marketing automation is designed for marketing teams that focus more on content management. This usually translates to teams that write blogs or post social media content to attract new customers. Within inbound marketing, some examples of tasks that can be automated include marketing analytics, reputation management, social media monitoring, and sales lead generation. The automation of these aspects frees up time for marketers to analyze the customer data and make informed decisions on how to improve marketing strategies.
Lead management and nurturing automation — With lead management and nurturing automation, sales teams can automate the process of acquiring and qualifying leads based on which are most likely to convert. This is particularly useful for sales teams, as users capable of setting parameters for what constitutes a qualified lead. This may be when prospective customers visit your product page three times, or it may be when they only come once. You get to decide when the automation tool triggers a sales notification that will alert sales reps to reach out to qualified leads and close a sale. With this tool, sales reps can save plenty of time by focusing on only the most qualified leads.
Pricing automation — E-commerce websites and online retailers can use pricing automation tools to close more sales. If a customer has come to your website and has been browsing a certain product multiple times, then it is very likely that they are considering buying that product. With pricing automation, retailers can automatically drop or raise prices based on interest or repeated product page visits. This allows retail sites to close more deals by offering customers a price point that they are willing to settle on.
B2B (business to business) vs. B2C (business to consumer) — Both B2B and B2C companies can experience value from using marketing automation software to send more personalized, timely, and relevant messages to consumers. B2B and B2C businesses do, however, have differing needs that must be met from this type of software. First, B2B companies have considerably longer buying cycles, and the decision process involves more steps. Additionally, B2B buying decisions are not typically made by just one individual; there are often numerous decision-makers that conduct extensive research before making a purchase. Meanwhile, B2C consumers typically make decisions on an individual basis and generally make buying decisions faster than B2B consumers. These differences impact a business’ marketing strategy, the channels in which they reach their consumers, and the types of content that get automated. Consequently, B2B and B2C companies consider marketing automation software features differently.
B2B companies leverage marketing automation software to assist in nurturing their leads throughout the sales cycle and look for features like integration into their CRM, lead scoring, and high-quality data (i.e., no duplicate contact records). B2C companies focus on the customer journey and making data-driven, predictive recommendations for products or services, typically requiring features such as retargeting, retention marketing, and personalized cart and browse abandonment messages. Since B2C companies typically experience a shorter sales cycle, personalization of their websites and messaging is of utmost importance; the marketing automation software they choose to implement typically needs to integrate with e-commerce sites. In contrast, while nurturing their leads, B2B companies use marketing automation software to send educational and event-based emails to increase brand awareness. Finally, the channels in which B2B and B2C companies reach their consumers differ. Both B2B and B2C businesses rely on email marketing, but B2C businesses often use other channels as well. That being said, they often look for marketing automation software than can support automation with other channels, including SMS, push notifications, and social media messaging.

Kinds of Marketing Automation Software

Email marketing — One of the main functions of marketing automation software is the automation of email marketing. For example, once a customer signs up for your company’s newsletter, marketing automation takes over and can start sending out email marketing campaigns based on events, online activities, and lead scores. Email marketing functions also automate the personalization and branding of marketing emails. This way, each email that gets sent out is a personally addressed letter to whomever signed up for your newsletter.
A final important function of email marketing automation is managing email deliverability.This ensures inbox delivery and includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring. This way, businesses can focus on analytics and profit rather than manually attending to every customer need.
Social media marketing — Marketing automation software allows businesses to automate the process of managing a social media campaign, which can increase customer engagement and visibility for your brand or product. With automation tools, you can schedule automated posts such as polls, sweepstakes, and referral programs. Then, marketing automation software can evaluate the customer sentiment of your posts by measuring likes, comments, replies, and retweets. Not only does this help raise brand awareness, but it also allows users to see how their brand is being perceived.
Lead management — Using marketing automation software to manage leads is one of the most effective ways to attract new customers. With lead scoring and grading features, marketing automation software can automatically qualify and score leads based on demographics, as well as prospect online behaviors like recency and frequency. Additionally, businesses can automate drip marketing campaigns that send relevant messages over time, based on prospect behaviors and predefined campaign steps. Automated behavior tracking then tracks which emails a prospect opens and clicks, what web pages they visit, and what keywords they use. All of these lead management tools allow businesses to collect and analyze prospect data without having to do the leg work of manually assessing each customer lead.
Advertising automation — Marketing automation tools can lead customers down the sales funnel by automating when leads see certain advertisements. If customers are revisiting a product page multiple times, this triggers your marketing automation software to present the customer with product advertisements based on where they are in the sales funnel. If they are strongly considering buying the product, then this might trigger a sales advertisement, or if they have been looking at competing products then this might also trigger an advertisement from your website. This helps to keep your product visible so customers always consider purchasing your product, even when they are considering another product as well.
Workflow management — Workflow management automates a process that typically requires intervention by several different users due to its series of steps. Administrators can write rules to determine who, and when, a user needs to complete a step. This also includes notification of users when they need to take action, which creates one fluid workflow that is meant to lead customers through the sales funnel, all the way from awareness to purchase.
Mobile marketing — To supplement both email and social media marketing, marketing automation tools also have the capability of automating mobile marketing. Users can communicate with customers by sending out push notifications, wearable device notifications, or Apple Wallet and Google Pay notifications. This way, even when apps or websites aren’t open, you can still send mobile notifications so customers are alerted with sale alerts, product announcements, new features, etc.
Many marketing automation software tools will also offer the following features:
Social media engagement capabilities
Social media advertising capabilities
Event/webinar marketing capabilities
Search tracking and optimization capabilities
SEO/keyword analytics capabilities
Social listening capabilities
Budgeting capabilities
B2B capabilities
B2C capabilities
Online Behavior Tracking capabilities

Marketing Automation Software Features

Interactive email marketing — Email marketing is one of the most-used features in marketing automation software. Although marketers can reach a wide scope of customers by automating thousands of promotional emails, most of those emails don’t provide any brand interaction or personalized content. With this in mind, email marketers are looking to make more personalized and interactive media content in each email. This may include animated GIFs, promotional videos, games, quizzes, etc.

Trends Related to Marketing Automation Software

Over-automating — One of the common pitfalls of using marketing automation software is over-automation, when companies fall under the misconception that marketing automation software is a fix-it-all solution that you can “set and forget." Marketing automation, like many other innovative technologies, works better with human expertise and management. This means consistently monitoring workflow automation in order to reflect new offerings from your business.

Potential Issues with Marketing Automation Software

CRM — Retaining and developing relationships with new and old customers is paramount for any growing business. As such, it’s important that your marketing automation tool integrates with a CRM. By integrating these two together, you can have a one-stop shop for marketing analysis and customer data. Not only can you view customer information such as name, address, and company info, but you can also view important marketing information such as which pages they visit, the duration of those visits, and which products they are most interested in. Furthermore, since marketing automation software automatically scores leads based on how likely they are to convert into a customer, it’s important to have your leads and customer information in one place so sales and marketing teams can team up on strategizing how to close a sale. Aside from closing new deals, marketing automation can also reignite interest in old customers by sending out drip email campaigns. If your marketing automation software is integrated with your CRM, you can identify all your old customers and send them content periodically in the hopes of reattracting them to your brand.
Ultimately, the coupling of your CRM and marketing automation will also bring you the clearest view on which marketing initiatives are attracting new customers and which ones are not. This will enable your company to track ROI in real time and provide insight into making smarter business decisions based on concrete customer data.
Project management — Project management software assists employees, administrators, and teams in managing team goals and long-term projects, as well as coordinating individual tasks. Since marketing automation revolves around creating workflows, it’s important to visualize all of the necessary steps that must be completed before creating an automated workflow. With a project management tool, marketing teams can collaborate and pull assets together to create one streamlined marketing campaign.
Social media advertising — It goes without saying that more and more people are being both informed and influenced by products that are advertised on social media. With Instagram, Facebook, and Twitter being some of the most visited websites in the world, marketers must make their brand visible across these channels in order to stay competitive. Integrate your marketing automation software with social media advertising software so you can automate the process of buying, managing, and placing social ads.

Software and Services Related to Marketing Automation Software

Best Marketing Automation Software

Learning Curve

HubSpot Marketing Hub

Ease of Use

HubSpot

ActiveCampaign

Insider One

Braze

Expensive

Attentive

Klaviyo

Customer.io

Limited Features

Omnisend

Intuit Mailchimp All-in-One...

Intuit Mailchimp

Missing Features

Dotdigital

Adobe Marketo Engage

Adobe

HighLevel

Features

Agentforce Marketing...

Salesforce

EngageBay

EngageBay Inc

Bloomreach

Reviews for a product, 10 per page; filter by stars, segment, industry, role, region and keywords.

Page number (10 reviews per page).

**Default:** `1`

**Allowed values:** positive numbers.

Sort order for reviews.

**Default:** `default` (G2's relevance ordering)

**Allowed values:** `default`, `most-recent`, `most-helpful`, `highest-rated`, `lowest-rated`

Filter by star rating. Accepts comma-separated values.

**Allowed values:** `1`, `2`, `3`, `4`, `5`

**Example:** `stars=4,5` returns only 4-star and 5-star reviews.

stars

Filter by the reviewer's company size. Accepts comma-separated values.

**Allowed values:** `small-business` (50 or fewer employees), `mid-market` (51-1000 employees), `enterprise` (more than 1000 employees)

segment

Filter by the reviewer's industry. Accepts comma-separated numeric G2 industry ids.

Each product's valid industry ids (with names and review counts) are published in the `available_filters.industries` array of this endpoint's response — call once without filters to discover them.

**Example:** `industry=274` (Computer Software)

industry

Filter by the reviewer's region. Accepts comma-separated values.

**Allowed values:** `North America`, `Europe`, `Asia`, `Latin America`, `Middle East`, `Africa`, `ANZ`, `America Latina`, `Europa`, `Norteamerica`

Note: `America Latina`, `Europa`, and `Norteamerica` are G2's Spanish region tags — distinct filter values from their English counterparts.

region

Filter by the reviewer's role. Accepts comma-separated values — G2's named roles or raw numeric role ids.

**Named roles:** `User`, `Administrator`, `Executive Sponsor`, `Internal Consultant`, `Consultant`, `Agency`, `Industry Analyst / Tech Writer`

Products can also define custom numeric role ids (e.g. `1001255`) — find them in `available_filters.roles` of this endpoint's response.

**Example:** `role=Administrator,208`

role

Return only reviews mentioning this text.

**Example:** `keywords=api testing`

keywords

Computer Software

Information Technology and Services

Financial Services

Banking

Internet

Other

API Testing

API Management

Testing

Testing Efficiency

Slow Performance

Performance Issues

Slow Loading

Resource Limitations

Asia

North America

Europe

Latin America

Middle East

Africa

User

Administrator

Executive Sponsor

Internal Consultant

Consultant

Agency

Industry Analyst / Tech Writer

Small Business (50 or fewer emp.)

Mid-Market (51-1000 emp.)

Enterprise ( >1000 emp.)

What do you like best about Postman?
What I like most about Postman is how easy it makes API testing and debugging. I can quickly create and send requests, inspect responses, manage different environments, and validate API behavior without needing to write a lot of code. Features like collections, environment variables, request history, testing APIs efficiently.

What do you dislike about Postman?
I haven't yet used postman for scripting, so till now i haven't noticed any drawbacks in my case however i have heard it is bit hectic to do it, regardless i will utilize it. Few notable things i dislike about postman is when a duplicate curl is created and changes are made to it, sometimes those changes are resetted. Additionally sometimes out of nowhere even though the application not started it gets auto-open in middle of my work. which is a bit frustrating.

What problems is Postman solving and how is that benefiting you?
Postman help me with API testing and debugging much easier by allowing me to quickly send requests, check responses, and identify issues without depending on the UI. It helps me validate API functionality, test different scenarios and payloads, troubleshoot errors, and verify backend changes efficiently. It also makes it easier to organize requests and maintain reusable test collections.

Associate Software Test Engineer

Ikramah S.

Effortless API Testing and Debugging with Postman

What do you like best about Postman?
What I like best about Postman is how easy it makes API development, testing, and debugging. It lets me organize API collections, manage environments, automate test cases, and quickly validate API responses, which saves a lot of development time and improves collaboration across the team.

What do you dislike about Postman?
One limitation I've experienced with Postman is that managing large API collections and environments can become difficult as projects grow. When working with multiple AI services and backend APIs, collections can get cluttered, making navigation and maintenance more time-consuming. In addition, collaboration features like advanced governance, reporting, and workspace management are more useful in the paid plans, which can be limiting for smaller teams. Overall, these are minor drawbacks, and they don't outweigh the value Postman provides for API development and testing.

What problems is Postman solving and how is that benefiting you?
Postman solves the challenge of validating and debugging APIs before they are integrated into our applications. In our AI-powered insurance document processing project, I use it to test APIs for document uploads, policy data extraction, authentication, and backend integrations. It allows me to quickly verify request and response data, identify issues early, and ensure APIs work correctly before deployment. This has reduced debugging time, improved API reliability, and accelerated the delivery of AI features, resulting in a more stable and efficient development process.

AI Engineer

Harsh G.

Postman Makes API Development, Testing, and Debugging Fast and Easy

What do you like best about Postman?
Postman has been an excellent tool for API development and testing. Its intuitive interface makes it simple to create, organize, and test REST APIs, while also allowing me to quickly inspect requests and responses. Features such as collections, environments, authentication support, and automated testing have noticeably improved my development workflow. It helps me debug APIs more quickly, validate integrations with confidence, and collaborate smoothly with my team, making the overall API development process more efficient and productive.

What do you dislike about Postman?
Postman is a powerful API development tool, but there are still a few areas where it could improve. The desktop app can feel resource-intensive at times, especially when I’m working with large collections or juggling multiple workspaces. I’ve also found that some of the more advanced features are locked behind paid plans, which can be limiting for individual developers and small teams.

What problems is Postman solving and how is that benefiting you?
Postman has helped solve many challenges in API development and testing by offering a single platform where we can create, test, and debug APIs efficiently. Before using Postman, validating endpoints and troubleshooting authentication or request-related issues took much more time and effort. With features such as collections, environments, automated tests, and detailed response inspection, we can spot problems faster, reduce development time, and make sure our APIs behave reliably before deployment. Overall, it has improved collaboration across the team, sped up integration testing, and boosted productivity.

AI ENGINEER

Suraj J.

Intuitive, Powerful API Testing That Streamlines Our Workflow

What do you like best about Postman?
Postman makes API testing very use. I use it to send requests, inspect responses, and quickly debug issues without having to write extra code. Saving collections and environments makes it easy to switch between different setups, and sharing them with teammates helps everyone stay on the same page. Overall, it saves a lot of time during development and makes testing APIs much more organized and efficient.

What do you dislike about Postman?
The interface can feel a bit overwhelming at first because there are so many features and options. Sometimes the desktop app also feels a little slow when working with large collections or multiple environments, it lags a lot then which is very frustrating.

What problems is Postman solving and how is that benefiting you?
It helps me test and validate APIs much faster during development, instead of writing custom scripts for every request. Sharing collections and environments with teammates also keeps everyone working with the same API configurations, which reduces confusion and speeds up collaboration.

Software Developer

Ravi P.

Postman Streamlines API Testing with Collections, Environments, and Easy Sharing

What do you like best about Postman?
The biggest advantage of Postman is its intuitive interface and the ability to test REST APIs without writing custom scripts. Creating requests, managing environments, organizing collections, and automating API testing is straightforward.

What do you dislike about Postman?
The biggest advantage of Postman is its intuitive interface and the ability to test REST APIs without writing custom scripts. Creating requests, managing environments, organizing collections, and automating API testing is straightforward.

What problems is Postman solving and how is that benefiting you?
Postman has become an essential part of our API development workflow. It helps us:

Vijay D.

Intuitive, Script-Free REST API Testing with Powerful Automation

What do you like best about Postman?
Postman makes API testing very simple and efficient. I like how easy it is to create requests, test endpoints, manage collections, and share them with team members.

What do you dislike about Postman?
Sometimes the application can become slow when working with very large collections or multiple environments. Managing a large number of requests can also become difficult if collections are not organized properly.

What problems is Postman solving and how is that benefiting you?
Postman simplifies API development and testing by allowing developers to send requests, validate responses, and troubleshoot issues without writing custom test scripts.

Packaged Application Development Analyst

priyanka p.

Postman Makes API Testing Simple and Efficient with Collections & Environment Variables

What do you like best about Postman?
I use Postman almost every time I'm working with backend APIs because it lets me test endpoints before connecting them to the frontend. I especially like collections and environment variables since they save me from repeatedly changing base URLs, tokens, and IDs while switching between local and deployed environments. The ability to inspect headers, payloads, status codes, and response times in one place makes debugging much faster.

What do you dislike about Postman?
Once collections start growing, keeping requests organized takes some effort and the desktop app can become noticeably heavier during long sessions. I also wish more collaboration and monitoring features were available on the free plan since many individual developers and students rely on it for learning and personal projects.

What problems is Postman solving and how is that benefiting you?
Postman has become one of the first tools I open when building APIs. It helps me verify authentication flows, test request payloads, validate responses, and catch backend issues before they appear in the frontend application. Having everything stored in collections also makes regression testing much easier whenever an API changes.

Undergraduate Student

ARYAN M.

Postman Makes API Testing Fast and Organized with Collections

What do you like best about Postman?
I use Postman pretty much every day, and the features I rely on the most are Environments and Variables. Being able to switch between development, staging, and production without editing every single request saves me from making a lot of silly mistakes, especially when I'm juggling multiple projects at the same time. I've also really liked how the API Collaboration features have evolved. Sharing collections, documentation, examples, and test cases with the rest of the team has replaced a bunch of separate documents we used to maintain. Everything lives in one place now, which makes life a lot easier. On top of that, the documentation around Postman itself is some of the best I've worked with. Performance has been solid too. Even with fairly large collections, I rarely run into stability issues.

What do you dislike about Postman?
The only thing I'd point out is that some of the newer features, like Flows and a few of the more advanced collaboration tools, take a bit longer to get comfortable with. Postman has grown into a much bigger platform over the years, so learning the basics is easy, but getting the most out of everything it offers definitely takes some time.

What problems is Postman solving and how is that benefiting you?
A big part of my work involves integrating third-party services or consuming APIs built by other teams. Before I write a single line of code, I usually spend some time exploring the endpoints, checking responses, testing edge cases, and understanding how the API behaves. Lately we've also been creating shared collections before development even starts. While one part of the team works on the backend, the frontend developers can already validate responses, test contracts, and build against the same collections. By the time everything comes together, we've usually caught most of the integration issues long before they reach production. That's probably the biggest reason I keep using Postman. It stopped being just a tool for testing APIs a long time ago. Now it's where the whole team stays aligned on how an API is supposed to work.

Miguel F.

The easiest way I've found to work with APIs

What do you like best about Postman?
The interface makes it super easy to organize requests, manage APIs, and even automate tests with collections. Plus, the environment variables and scripting with pre-request or test scripts make it super powerful for both manual and automated workflows.

What do you dislike about Postman?
Especially when you have a lot of collections or workspaces open, sometimes the learning curve can be a bit steep if you're diving into things like tests or complex workflows for the first time. So, it’s powerful, but it can be a little heavy at times.

What problems is Postman solving and how is that benefiting you?
Postman really solves the problem of managing and testing APIs in a streamlined, centralized way. Instead of juggling different tools or writing manual cURL commands, I can quickly organize requests, automate testing, and even simulate different environments. That saves a ton of time and ensures I catch issues early, which is a huge benefit when building or integrating APIs.

Software Engineer -QA at Genzeon

Nuthi S.

Evaluating the Effectiveness of Postman in API Workflow Optimization

What do you like best about Postman?
What I like best about Postman is its user-friendly interface and the ability to test APIs quickly without writing additional code. Features like Collections, Environment Variables, and automated testing scripts make API development and debugging much more efficient. It also simplifies collaboration by allowing teams to share API requests, documentation, and test cases in a centralized workspace.

What do you dislike about Postman?
The learning curve can be a bit steep for beginners, especially when working with automated tests, scripting, and complex environment configurations. However, the extensive documentation helps overcome this challenge.

What problems is Postman solving and how is that benefiting you?
Postman solves the challenge of testing, validating, and managing APIs efficiently during development. It allows me to send requests, inspect responses, automate tests, and organize endpoints in collections without building a separate frontend. This helps me identify issues faster, reduce debugging time, and improve the overall quality and reliability of my applications. The collaboration and documentation features also make it easier to share APIs with team members and maintain consistency across projects.

Developer

Srinath  R.

Streamlining API Testing and Development

A G2 seller (vendor) profile: stats, about, featured products, product portfolio and review teasers.

A G2 seller slug or full seller link.

**Examples:**
- Slug: `google`
- Link: `https://www.g2.com/sellers/google`

seller

Page number of the seller's product portfolio (9 products per page).

**Default:** `1`

**Allowed values:** positive numbers.

products_page

Page number of the review teasers (3 reviews per page).

**Default:** `1`

**Allowed values:** positive numbers.

reviews_page

Organize the world’s information and make it universally accessible and useful.

Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back.  Delivered on Google's world-class platform.

Google Analytics

Chrome offers an dedicated enterprise download bundle, giving admins access to additional resources and policy templates for managing Chrome across desktop environments in their organization. Chrome Enterprise Core provides admins with simple, centralized management from the cloud. It allows admins to manage their enterprise browser deployment across platforms all from the same place. Chrome Enterprise Premium enables secure access to applications and resources, and offers integrated threat and data protection in the browser. It adds an extra layer of security to safeguard your Chrome browser environment, including DLP, real-time URL and file scanning, and context aware access for SaaS and web apps.

Chrome Enterprise

Google Ads is an online advertising platform developed by Google that enables businesses to display brief advertisements, service offerings, product listings, and videos to web users. These ads can appear across various Google properties, including search results, partner sites, mobile apps, and videos. Operating primarily on a pay-per-click (PPC) and cost-per-view (CPV) pricing model, Google Ads allows advertisers to target specific audiences based on keywords, demographics, and user behavior.

Google Ads

Google Workspace enables teams of all sizes to connect, create and collaborate. It includes productivity and collaboration tools for all the ways that we work: Gmail for custom business email, Drive for cloud storage, Docs for word processing, Meet for video and voice conferencing, Chat for team messaging, Slides for presentation building, shared Calendars, and many more.

Google Workspace

Google

Google Ads is an online advertising platform developed by Google that enables businesses to display brief advertisements, service offerings, product listings, and videos to web users. These ads can appear across various Google properties, including search results, partner sites, mobile apps, and videos. Operating primarily on a pay-per-click (PPC) and cost-per-view (CPV) pricing model, Google Ads allows advertisers to target specific audiences based on keywords, demographics, and user behavior.

Key Features and Functionality:

- Diverse Ad Formats: Offers text ads, image ads, video ads, and shopping ads, allowing businesses to choose the format that best suits their marketing objectives.

- Targeting Capabilities: Enables precise targeting through keywords, location, language, device type, and audience interests, ensuring ads reach the most relevant users.

- Performance Tracking: Provides detailed analytics and reporting tools to monitor ad performance, measure return on investment (ROI), and optimize campaigns accordingly.

- Budget Control: Allows advertisers to set daily budgets and adjust bids, offering flexibility to manage advertising expenses effectively.

- Integration with Google Services: Seamlessly integrates with other Google services like Google Analytics and Google Merchant Center, enhancing campaign management and performance insights.

Primary Value and User Solutions:

Google Ads empowers businesses to increase their online visibility, attract potential customers, and drive sales by placing their offerings in front of users actively searching for related products or services. By leveraging Google's extensive network and advanced targeting options, advertisers can reach a broad yet relevant audience, leading to higher engagement and conversion rates. The platform's comprehensive analytics enable continuous optimization, ensuring marketing efforts are both effective and cost-efficient.

Looker supports a discovery-driven culture throughout the organization; its web-based data discovery platform provides the power and finesse required by data analysts while empowering business users throughout the organization to find their own answers.

Looker

Google Classroom is a free, web-based platform developed by Google to streamline educational processes and enhance communication between teachers and students. Launched in 2014, it integrates seamlessly with other Google tools like Drive, Docs, and Calendar, making it a popular choice for schools and educators worldwide. Designed to simplify assignment management, foster collaboration, and improve classroom efficiency, Google Classroom is accessible on any device with an internet connection, offering flexibility for both in-person and remote learning environments.
 

 Key Features and Functionality:
 

 - Assignment Management: Teachers can create, distribute, and collect assignments paperlessly, utilizing Google Docs, Drive, and Gmail. They can quickly see who has or hasn't completed the work and provide direct, real-time feedback to individual students.
 

 - Class Communication: Educators can make announcements, ask questions, and engage in real-time discussions with students, enhancing communication inside and outside the classroom.
 

 - Organization: Classroom automatically creates Drive folders for each assignment and for each student, helping both teachers and students stay organized. Students can easily see what’s due on their Assignments page.
 

 - Integration with Google Workspace: The platform works seamlessly with familiar apps like Docs and Slides, and integrates with YouTube, allowing educators to enrich their teaching materials.
 

 - Video Conferencing: Google Meet is accessible directly through Classroom, enabling face-to-face connections with individuals or the entire class from anywhere.
 

 - Third-Party App Integration: Classroom add-ons allow integration with popular EdTech tools like Kahoot!, Nearpod, and BookWidgets, enhancing the learning experience.
 

 Primary Value and Solutions Provided:
 

 Google Classroom addresses the need for a centralized, efficient, and user-friendly platform for managing educational workflows. It reduces the reliance on paper, saving time and resources, and facilitates a more organized approach to teaching and learning. By integrating with various Google tools and third-party applications, it offers a comprehensive solution that supports diverse teaching methods and learning styles. The platform's accessibility across devices ensures that education can continue seamlessly, whether in traditional classroom settings or remote learning environments. Overall, Google Classroom empowers educators to focus more on teaching while providing students with a structured and interactive learning experience.

Google Classroom

Android Enterprise Management is a comprehensive solution designed to simplify the deployment, management, and security of Android devices within business environments. It offers a suite of tools that enable organizations to efficiently configure devices, enforce security policies, and manage applications across their workforce. This platform supports various device management scenarios, including employee-owned devices, company-owned devices, and dedicated devices for specific tasks.

Key Features and Functionality:

- Zero-Touch Enrollment: Facilitates the rapid deployment of devices by allowing them to be configured remotely upon first boot, reducing manual setup time.

- Work Profiles: Creates a clear separation between work and personal data on devices, ensuring corporate information remains secure while respecting user privacy.

- Managed Google Play: Enables IT administrators to distribute and manage applications efficiently, providing employees with access to approved apps while maintaining control over app installations.

- Comprehensive Security Controls: Offers robust security features, including enforcing lock screens, encryption, and the ability to remotely wipe data from lost or stolen devices.

- Flexible Management Options: Supports various device management modes, such as fully managed devices for work-only use and dedicated devices locked to specific functions.

Primary Value and Solutions Provided:

Android Enterprise Management addresses the challenges businesses face in managing a diverse range of Android devices by offering a unified platform that enhances security, streamlines device deployment, and simplifies application management. By leveraging these capabilities, organizations can ensure that their mobile workforce operates efficiently and securely, regardless of device ownership or usage scenarios.

Android

Analyze Big Data in the cloud with BigQuery. Run fast, SQL-like queries against multi-terabyte datasets in seconds. Scalable and easy to use, BigQuery gives you real-time insights about your data.

Google Cloud BigQuery

Compute Engine enables you to create and run large-scale workloads on virtual machines hosted on Google Cloud. Get running quickly with pre-built and ready-to-go configurations or create machines of your own with the optimal amount of vCPU and memory required for your workload.

Google Compute Engine

Google Ad Manager

Ben L.

Very Powerful Overall Tool

Nano Banana 2

Europen Business Development Manager w firmie Union Image

Sławomir G.

Quick, Accurate Photo Treatment!

Attended Durban University of Technology

ayanda p.

The Best App for Completing Projects and School Assignments

A seller's product portfolio, 9 per page: name, link, logo, medal, rating, review count and description.

Page number (9 products per page).

**Default:** `1`

**Allowed values:** positive numbers.

Every G2 product URL (240K+) in one call, ready for the Product Details and Product Reviews endpoints.

Every G2 category URL (2.2K+) in one call, ready for the Category Products endpoint.

G2 Category Links