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How to Write an Effective Cold Email

Authors

🎯 Goal

🙏 Namaste,

In this comprehensive guide, you will discover how to craft effective cold emails that generate responses and ultimately convert leads

Overview

This guide will first cover the essential key points to keep in mind when crafting cold emails which are:

  • Keeping Email Short
  • Personalizing the Message
  • Addressing the Pain Point or Their Need
  • Closing with a Clear Call to Action

After that, we will provide you with a email templates which you can use to tailor to your specific business needs.

Key Points

To improve your response rates when writing emails to your prospects, it's important to keep the following points in mind.

Keep Email Short

Keeping email short is important to ensure that the message is clear, easily understood, and most importantly read.

In email marketing, it is a best practice to limit emails to 5-6 lines.

Personalize the Message

Personalize the message for the prospect by using their name, company name, and industry makes it more engaging, and shows that you value the recipient as an individual, leading to a more positive and productive interaction.

Addressing the Pain Point or Their Need

By highlighting the prospect's pain point or need in an email, you demonstrate that you understand their specific challenges and are invested in their success. This approach can capture their attention and differentiate your message from generic emails

You will know best the pain point you solve or the need you fulfill for your potential clients.

For instance, marketers solve the pain point of "constantly struggle to find clients," while web developers fulfill the need of "having a professional web presence.”

Closing with a Clear Call to Action

In marketing, it's a best practice to always include a call to action at the end of any piece of content. Therefore, make sure to include a clear call to action at the end of your email, such as scheduling a meeting

Template

Next, we will provide you with an email template that incorporates these aspects, which you can use for your business.

Template for Marketing Services

Hi Ram,
I'm sure as the CEO of Ram Inc in the IT Services Industry you have to constantly struggle to find Clients.
We have helped companies like Veer Inc find Clients and grow their Customer Base using our Marketing Services.

Would you be interested to schedule a meeting to learn how we could help grow your business using https://calendly.com/omkar/meeting-15-minutes?
Regards, 
Khushi

Template for Web Development Services

Hi Ram,
I'm sure as the CEO of Ram Inc in the Travel Industry you will be in need to have a Professional web presence showcasing your experties in Travel Industry to your Customers.

We have helped companies like Veer Inc build their Web Presence using our Web Development Services.

Would you be interested to schedule a meeting to learn how we could help build your web presence using https://calendly.com/omkar/meeting-15-minutes?
Regards, 
Khushi

Before using the template, please note that you will need to make the following changes:

  • Replace "Ram" with your Client's Name
  • Replace "Ram Inc" with your Client's Company Name
  • Replace "Veer" with the name of one of your previous customers
  • Replace "Khushi" with your own Name
  • Highlight the pain point or need that you solve, which you will know best as an expert in your industry.

Follow Up Emails

It is a best practice in email marketing to send a follow-up email to clients who did not respond in order to increase response rates.

Feel free to use the template given below.

Hi Ram,
I hope you’re doing well. I wanted to follow up on my previous email to see if you had a
chance to review my proposal. I’m still very interested in working with you and would love
to discuss this further if you’re available.
Regards,
Khushi

Before using the template, please note that you will need to make the following changes:

  • Replace "Ram" with your Client's Name
  • Replace "Khushi" with your own Name

Summary

In this article, you have learnt to craft effective cold emails.

You have learned to focus on important aspects such as keeping emails short, personalizing messages, addressing pain points, and closing with a clear call to action.

Additionally, you have been provided with an email template and a follow-up email that can be used for your business.

Next Steps

To benefit from the Knowledge you have gained it is best to practice it. Follow these steps to put your knowledge into action

  • Use the provided email templates to rewrite email copy for your business
  • Find the email addresses of prospects using a lead generation platform such as Omkar Cloud
  • Send the emails to your prospects.
  • Nurture the interested prospects and send follow-up emails to those who did not respond.

I wish you the best of luck and success in your business!

🙏 Dhanyawad 🙏