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How To Get Clients For Digital Marketing Agencies

Authors

šŸŽÆ Goal

šŸ™ Jai Jinendra,

In this practical guide you will learn how you could find Clients for your Digital Marketing Agency using LinkedIn and Email Outreach.

Our focus will be on the following steps:

  • Building your Brand
  • Finding Prospects
  • Reaching out to Prospects
  • Nurturing and Converting Prospects into Clients

We will dive into each step, providing practical steps you can implement to grow customer base of your digital marketing agency.

Building your Brand

Creating a robust brand presence is essential in showcasing your expertise in digital marketing, leading to a higher rate of converting prospects into clients.

As digital marketing primarily operates within the B2B space, it is crucial to invest your time in building your brand on LinkedIn, the largest B2B network, and your company website.

Now, let's delve into how you can effectively build your brand on both LinkedIn and your website.

Building your LinkedIn Brand

To establish a strong brand presence on LinkedIn, follow these steps:

  • Shoot a Professional Photo

    Refer to the image below to get a sense of professional photo you need to shoot.

    profiles

    Remember the following points when shooting your photo

    • Wear a smiling expression
    • Dress in professional attire
    • Face the camera directly
    • Select a professional background, such as a white or solid color background.

  • Add Headline in your LinkedIn profile, such as "Founder and CEO at AGENCY_NAME".

  • Add an 'About Me' section. Following is an excellent template you can use

As the Founder and CEO of AGENCY_NAME, I have successfully helped companies such as COMPANY_1, COMPANY_2, and COMPANY_3 to expand their customer base and boost their revenue through our digital marketing services.

At AGENCY_NAME, we specialize in enhancing businesses web presence and increasing their customer base with our expert digital marketing solutions. Our team of experienced professionals offers a comprehensive range of services, including SEO, advertising, social media marketing, and content marketing, all aimed at reaching target audiences and increasing online visibility.

We understand that each client is unique, and we tailor our approach accordingly to deliver measurable results. Our goal is to help your business grow by developing a personalized strategy that aligns with your specific objectives. 
Feel free to contact me to learn how we can help expand your customer base.
  • Create a Company LinkedIn Page. Following is an excellent template you can use for the About Company Section
At AGENCY_NAME, we specialize in enhancing businesses' web presence and increasing their customer base with our expert digital marketing solutions. Our team of experienced professionals offers a comprehensive range of services, including SEO, advertising, social media marketing, and content marketing, all aimed at reaching target audiences and increasing online visibility.

We understand that each client is unique, and we tailor our approach accordingly to deliver measurable results. Our goal is to help your business grow by developing a personalized strategy that aligns with your specific objectives. Contact us today to learn more about how AGENCY_NAME can help expand your customer base.
  • Use an Attractive Good Company Logo for your company's LinkedIn profile
  • Grow your Connections on LinkedIn to show to potential prospects that you are well-connected. Follow these steps to build a high-quality network with leaders in the marketing industry:

    • Create Account on Omkar Cloud

    • Search for CEOs in the marketing and advertising industry within your country as it is usually easier to connect with people from your own country.

      connects-search-result

    • Visit each LinkedIn profile and send a connection request until you reach the weekly limit.

    • Repeat the process every week until you have at least 500+ connections.

  • Publish high-quality articles under your company's name. These articles will appear on your company's LinkedIn page and establish your agency as an expert in the marketing industry. Aim to write 10 excellent articles to showcase your expertise in Digital Marketing and impress potential prospects.

Building your Website Brand

Now Let's explore how to establish your brand on your website. Keep in mind that creating a high-quality website can be expensive. Therefore, depending on the stage of your agency, consider the following recommendations:

Startup Stage: If you're just starting out, it's strongly advised to postpone creating a website until you have a few clients and some revenue flowing in. Building a good agency website requires the expertise of a skilled developer, and quality developers can be costly. So Focus on building your client base and generating income before investing in a website.

Growth Stage: Assuming that you have clients and revenue, it's highly recommended to create a website. Keep in mind the following points when designing your website:

  • Look for a developer on freelance websites like Upwork and Fiverr. Ensure that you review their previous work and hire someone else if you're not satisfied. This will guarantee that you get the website you want.
  • Ensure that your website is:
    • Fast
    • Is Mobile-friendly
    • Has Attractive landing page
    • Has About Us page
    • Has Contact Us page
    • Has Blog page

By Following these steps will establish a solid brand for your agency. Next, we will learn how to finding prospects for your Business.

Finding Prospects

Let's explore how to create a list of potential prospects who are likely to require your digital marketing services.

We will be targeting industries such as it services/restaurants/leisure travel and tourism/apparel and fashion industry since we have higher chances of converting leads in these sectors, although you are free to select other industries.

Additionally, we will be targeting individuals in your country, as it is easier to communicate with them, but if you are confident, you may choose rich countries such as the United States.

To begin, you will need to establish a target profile. The following is an excellent target audience you can target:

  1. Employee Size: 11-20, 21-50, 51-100, 101-200
  2. Job Title: CEO
  3. Industry: IT Services Industry/Restaurants/Leisure Travel and Tourism/Apparel and Fashion Industry
  4. Country: YOUR_COUNTRY

Next, you will need to identify prospects who meet these requirements. You may use the following steps to accomplish this:

  • Visit Omkar Cloud

  • Enter the previously mentioned criteria

    prospects-search-result

  • Now Download the list as a CSV file. In the Free Plan of Omkar, you may download 100 leads in CSV format.

    download-button

Now that you have an excellent list of Prospects, it is now time to shift our attention to the exciting aspect of reaching out to them.

Reaching out to Prospects

Now we will focus on reaching out your prospects. To increase response rates, you should send them both an email and a LinkedIn connection request with a personalized note at the same time.

  • Send your prospects an Email to start the conversation, following is an excellent template you can use.

    Hi Ram,
I'm sure as the CEO of Ram Inc in the IT Services Industry you have to constantly struggle to find Clients.
We have helped companies like Veer Inc find Clients and grow their Customer Base using our Marketing Services.

Would you be interested to schedule a meeting to learn how we could help grow your business using https://calendly.com/omkar/meeting-15-minutes?
Regards, 
Khushi

Before using the template, please note that you will need to make the following changes:

  • Replace "Ram" with your Client's Name
  • Replace "Ram Inc" with your Client's Company Name
  • Replace "Veer" with the name of one of your previous customers
  • Replace "Khushi" with your own Name
  • Now, Send your prospects a personalized LinkedIn Connection Request. Understand that this is a shorter version of the email template since LinkedIn limits you to 300 characters when sending a connection note.
Hi Ram,
I'm sure as the CEO of Ram Inc in the IT Services Industry you have to constantly struggle to find Clients.
We have helped companies like Veer Inc find Clients using our Marketing Services.

Would you be open to a meeting to learn how we could help you find Clients?

Before using the template, please note that you will need to make the following changes:

  • Replace "Ram" with your Client's Name
  • Replace "Ram Inc" with your Client's Company Name
  • Replace "Veer" with the name of one of your previous customers

Nurturing and Converting Prospects into Clients

After sending messages via email and LinkedIn, you can expect three outcomes:

  • Most people will ignore you
  • A few people will be annoyed
  • A few people will be interested

Let's discuss how to deal with each of them:

Ignores You

Most people will ignore you, probably because they haven't read your message or they are not interested in your marketing services.

It's important not to get demotivated and quit just because you are not getting responses.

Subtle rejections are very common in the business world. For example, in SaaS products, only 0 to 2 percent of users get converted.

Similarly, if you reach out to hundreds of people, only a few will convert. Therefore, keep going and don't quit just because you are not getting responses.

Remember that Business is like a marathon where you have to keep going.

Annoyed People

Again, don't get demotivated and quit.

Always keep in mind that your intention as a digital marketer is innocent which is to help people grow their business.

Also to handle such cases, you should empathetically apologize for the inconvenience caused and convey that if case they are not interested, you will not send them messages in the future.

Interested People

Thankfully, a few people have shown interest. To increase their conversion into clients, remember to follow these points:

  • Study their LinkedIn company page and website
  • Repeatedly Repeat the value proposition that Marketing provides which is "getting more clients"
  • Talk to them in their terms about how you could specifically help their business win more clients. For example, if they are a restaurant owner, you can handle their social media to build their brand, and run Google Map Ads to get them more visits to their restaurants
  • Sound kind and interested.

Summary

In this article, you learnt practical and actionable steps to enhance the growth of your Digital Marketing Agency. The key takeaways from this article are as follows:

  • Establishing a strong brand presence on LinkedIn and your website
  • Find Prospects using a Strong People Search Engine like Omkar
  • Reaching out to prospects by sending personalized emails and connection requests on LinkedIn
  • Nurturing and converting prospects by talking with them from their perspective and highlighting how your services can assist in getting more clients for their business.

Please note that finding clients through LinkedIn is a numbers game. It may take reaching out to hundreds of people to land a single client. If you fail to find a client on your first attempt, do not give up. Luck favors the persistent ones.

Instead, restart the process from the initial Prospect finding stage. By following this process, I am confident that you can increase your chances of landing clients. Keep in mind that growing your business is like a marathon. To succeed, you must keep going.

Next Steps

To benefit from the Knowledge you have gained it is best to practice it. Follow these steps to put your knowledge into action

  • Start building your brand by following the steps outlined in the "Building Your Brand" section.
  • Create a list of prospects by following the steps outlined in the "Finding Prospects" section.
  • Reach out to your prospects by following the steps outlined in the "Reaching out to Prospects" section.
  • Nurture and convert your prospects into clients by following the steps outlined in the "Nurturing and Converting Prospects into Clients" section.

Lastly, always remember that Luck favors the persistent one.

I wish you the best of luck and success in your business!

šŸ™ Dhanyawad šŸ™