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Cold Call Tips That Make Sales Happen


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🎯 Goal

🙏 Jai Jinendra,

Does the mere thought of picking up the phone and trying to sell make you shiver in fear?

If you are someone who has given up on cold calling after a couple of tries, you may think cold calling no longer works.

But let me tell you, that could not be further from the truth! Cold calling can still be a powerful tool to close deals, if you know how to do it right.

That's why we've created a list of 8 cold calling tips to improve your cold calling techniques and ultimately increase your sales conversion rates.

8 Cold Calling Tips

#1 Know you are Safe.

It's important to remember that when you're making cold calls, your prospects just can't hurt you.

While in some countries they may be able to report you for unwanted calls, the risk of facing serious consequences such as imprisonment are as unlikely as a plane crash.

So, take comfort in the fact that you are safe and there's no need to fear cold calling. Don't let anxiety or apprehension hold you back from reaching out to potential customers.

#2 Make it a Game

Transform cold calling into a fun game by setting a specific target for the number of calls you want to make.

Every time you successfully make a call, add it to your count and watch as your progress towards your goal becomes more and more visible.

This approach will help you stay motivated and focused, turning what may seem like a daunting task into a satisfying challenge.

#3 Warm the Prospect

Did you know that as per research, most sales occur after the 6th or 7th contact with a prospect? This means that if you can warm up a contact before making a cold call, you greatly increase your chances of closing a deal.

To successfully warm up a prospect, you'll need to have their email, LinkedIn, or Twitter account. Luckily, tools like can help you find prospect’s linkedin, twitter, facebook and email.

Once you have their details, there are several effective ways to warm them up before making the initial call.

  • Email

You can send an introduction email to the prospect that is friendly, brief, and highlights how your product or service can solve their specific problems.

  • LinkedIn

You can connect with them on LinkedIn and start engaging with their posts by liking and commenting. This way they will know about you.

  • Twitter and Facebook

You can also engage with them on Twitter and Facebook by liking and commenting on their posts.

By dedicating time to warm up your prospects, you can help them become acquainted with both you and your product, which really increases the chance of you landing a deal.

#4 Script the call

Salespeople may resist using scripts because they think that using script will make them sound mechanical and lacking authenticity.

However, consider your favorite movie, Do you think it was unscripted?
No, it was likely highly scripted, yet it still managed to captivate and entertain you.

Likewise, using a script during a sales call can keep you on track and focused on key product features and benefits.

You can google for effective cold calling scripts online to find one that suits your style and approach.

By sticking to a script, you can keep calls concise and efficient, leading to more calls overall and more closed deals.

#5 Nail your first 7 seconds

Your initial words can make or break a prospect's interest in talking to you. Thus, it is crucial to start strong and grab their attention right away.

So it is important that you nail your first seconds with a good opening.

#6 Start a Conversation

Studies indicate that the more you focus on talking about yourself, boasting about your company, its successes, and other promotional material, the less successful you are likely to be in sales.

Therefore, it's recommended that you initiate a conversation rather than simply talk about yourself and your company.

#7 Call in Afternoon’s if Possible

Based on Yesware's analysis of over 25,000 sales calls, weekday afternoons have been identified as the most effective time for cold calling. Specifically, a majority of calls that last over five minutes tend to happen on Tuesdays or Thursdays between 3:00-5:00 pm.

If you want to increase your sales closing rate and boost your confidence, it's recommended to concentrate your cold-calling efforts during this time frame.

#8 Keep Dialing

Keep in mind that Cold Calling is a game of numbers, meaning that out of 100 people you call, only 1 or 2 may close the deal.

However, the gratification you will feel after successfully closing a deal will make all the rejections and efforts worthwhile.


The key takeaways from this article are as follows:

  • Remember that Cold Calls are safe and don't be afraid to make them.
  • To increase your motivation, set a specific goal for the number of calls you want to make and keep track of your progress by incrementing a counter after each call.
  • Increase your chances of closing a deal by warming up prospects with emails, LinkedIn messages, and tweets before making the call.
  • Stay focused by creating a calling script
  • Make a great first impression by practicing and perfecting your introduction line.
  • Aim to have a conversation with the prospect instead of simply talking about your company to increase your chances of closing the sale.
  • Increase your chances of success by making your calls during weekday afternoons between 3 and 5 pm.
  • Remember that Cold Calling is a numbers game, so the more calls you make, the higher the chances of closing more deals.

Next Steps

To benefit from the Knowledge you have gained it is best to practice it. Follow these steps to put your knowledge into action:

  • Conduct a Google search for a Cold Calling script and customize it to your specific needs.
  • Practice your first 7 seconds until you perfect them.
  • If Possible, Warm up your prospect by engaging with them via email, LinkedIn, Twitter, and Facebook.
  • On the day of your cold-calling session, set a limit for the number of people you want to call to stay motivated.
  • Use your calling script to make your calls.

Lastly, I want to reiterate that your prospects cannot harm you, so just keep dialing. With persistence, you'll be able to close more deals.

I wish you best of luck in Cold Calling.

🙏 Dhanyawad 🙏